Long before we embarked on our journey, a famous Chinese proverb had created the template for our quest for excellence.
“A journey of a thousand miles begins with a simple step,” the proverb declares.
When RICI was launched 50 years ago, we had one simple ambition: To be the best in the business. Yet, in order to attain that position, we had to put in the hard yards, to steel ourselves for the many hurdles and obstacles that were sure to be littered in our path forward and to overcome adversity
We took heart, right at the inception of our enterprise, from a famous Rudyard Kipling quote which is paraphrased here: “If we met success and failure and treated them both as impostors, we would be a balanced company!”