Thanks to Allah, "Alam Alsafwah" became a renowned trade name for those who are fond of the oriental perfumes, Aloe Vera and specific admixtures, not only in the Kingdom but throughout the Gulf region, by virtue of clear strategies and permanent follow-up of the latest inventions in the oriental and international perfume realm through a continuous contact with the leading companies in the field. The "Alam Alsafwah" permanently creates innovative ideas in perfume aspect, specially the oriental perfumes, and by inventing new idea through composition and designing admixtures immediately in the presence of the customer. Furthermore, it also allows the customer to formulate its specific perfume as he desires. This idea is to be applied for the first time in such high level.