Alemtiaz Ltd. was established in 1997 in the beating heart of the Kingdom of Saudi Arabia, Riyadh. Its headquarters are located in the Dayra historic city, near Assaqaf Palace and al-Musmak Palace, which are a symbol of Modern Saudi Arabia and the most important national and political heritage in the capital city. The company was founded in a historic landmark area that had a great importance in shaping Saudi Arabia’s national identity. This fact set the path of the company and defined its print and image. Since the launch of the company, its location helped in presenting the national Saudi outfit and all related fabrics on a nationwide scale. Through its long legacy, the company has worked on modernizing the Saudi national outfit, fashioning its designs and exquisitely selecting its patterns, to reach a higher class of elegance and tailoring.