55 years ago, Muhammad Othman Al Moallim started a business in Taif, one of the most beautiful cities of Saudi Arabia in 1951 primarily to manufacture gold coins. From pioneering one of kind factories in Saudi Arabia, the business evolved into producing high quality jewelry with precious stones. Soon, Al Moallim established a reputation for making custom built pieces of elegance. Demand started pouring in for these bespoke items of jewelry and soon the company sought out collaborations with the most respected of international jewelry houses to meet consumer need and fortify its position as the leading jewelry house in the region.