Action Arabia is… a team of local experts with real inside knowledge of how to take multinational corporate campaigns, and successfully localise them according to cultural sensitivities. We implement effective international strategies using corporate and brand communications, crisis and event management and digital PR, to secure engagement between target consumers and our client’s products and services. Action Arabia combines in-depth local insight with the highest levels of cultural awareness and sensitivity to create a targeted communications approach that enables our clients to ensure that their brands succeed.