The Qiddiya Investment Company was incorporated on 10th May, 2018, and will drive the development of Qiddiya, the Kingdom of Saudi Arabia’s pre-eminent entertainment destination, home of inspiration, discovery and engagement. Announced by Crown Prince Mohammed bin Salman on 7th April, 2017 and backed by the Saudi Public Investment Fund, Qiddiya is a transformational project that will be built 40km from downtown Riyadh, with a total area of 334 sq. km.