ALFA was created in 2003 to develop the Al Faisaliah Group’s Food Service businesses in the Kingdom of Saudi Arabia and GCC. Today, ALFA employs over 2000 employees and manages its own Food Warehouse & Distribution, as well as operates Full-Service and Fast-Casual Restaurants.
ALFA is one of the fastest growing and highest volume operators of casual dining restaurants in the Middle East today. ALFA focuses on delivering Food, Service and Hospitality that exceed its customers’ expectations. The company invests continuously to offer more creative products and excellent dining experiences. ALFA Co.’s strength can be seen from its solid track record of highly-successful casual-dining restaurant concepts, STEAK HOUSE and PIATTO, as well as Fast Casual introductions to the KSA market including PIATTO EXPRESS, FIREGRILL and CITY FRESH KITCHEN.