ITB Berlin

The World’s Leading Travel Trade Show

Since 1966, ITB Berlin has been the leading platform for the global travel and tourism industry. Under the motto "The world of travel lives here," ITB Berlin 2025 once again expects exhibitors and trade visitors from all over the world. Around two-thirds of the exhibitors and nearly half of the participants come from abroad, all with significant decision-making power.

The trade show is clearly structured: in addition to the geographic division by destinations, market segments such as Adventure Tourism, Business Travel, LGBTQ+ Travel, Luxury Travel, Medical Tourism, and Travel Technology are represented.

The highlight of ITB Berlin is the ITB Berlin Convention, the leading think tank of the tourism industry. Here, experts discuss the trends and innovations shaping the future of travel.