Campaign Saudi Briefing 2025: Strategy and Technology

Campaign Middle East will be hosting its annual Campaign Saudi Briefing: Strategy and Technology, gathering key stakeholders across governmental entities, brands and agencies for a morning of networking and in-depth discussions at Sheraton Riyadh Hotel and Towers in Riyadh on 15 May 2025.

Join us for an insightful event focused on the changing landscape of Saudi Arabia’s brand and marketing industry. With the nation’s burgeoning cultural and entertainment scene attracting significant investment, businesses are increasingly focusing on experiential marketing to craft memorable campaigns that resonate deeply with audiences.

These strategies signify a pivotal shift from traditional marketing approaches to those that prioritise dynamic, digital engagement and influencer partnerships, reshaping media buying and consumer interaction. The anticipated FIFA World Cup 2035 and the Esports Olympics also positions Saudi Arabia as a forthcoming titan in sports marketing, and esports and gaming realm, presenting unique opportunities and challenges for brands aiming to engage local and global audiences.

Marketers who have the tools to exploit digital transformations effectively, must also focus on personalisation aligned with ethical data practices and Saudi Arabia’s Personal Data Protection Law. Discussions will address the balance between technological innovation and cultural sensitivity, a necessary equilibrium for successful campaign development in the Kingdom’s rapidly evolving digital landscape.