The Saudi Retail Forum emerges as a storytelling haven for the retail fraternity in Saudi Arabia and beyond, fostering a dialogue on trends, challenges and innovations. The Second Edition of Saudi Retail Forum will champion the discourse on pivotal subjects such as digital transformation, understanding consumer behaviour, strategies for market expansion, sustainability practices and the impact of technological innovations on retail. As a convergence point for the stories of retailers and solution providers, the Saudi Retail Forum is more than an event; it’s a beacon of learning and knowledge sharing that aims at transforming the retail landscape of the region.