Business & Money | Monday 9 March, 2015 12:31 am |

Dar Al Bandar Group – Centerpoint, Citymax, Home Center, EMax – (a group which also includes Splash, Lifestyle, Shoe Mart, New Look, Koton, Shoexpress, babyshop, Iconic) has announced the appointment of “Mindshare” a Group M company to manage its digital media advertising portfolio knowing its long standing world renowned efficiency and experience in media investment consulting across all types of paid, owned and earned digital media. The Chief Executive Officer of Dar Al Bandar, Mr. Jayant Khosla had this to say about the news “we have chosen Mindshare for its extensive knowledge and high professionalism in the area of digital advertising in addition to the innovation factor which sets Mindshare apart from all the other agencies bidding for our business”.

Mr. Khosla continued “having confirmed this partnership with Mindshare, we hope to achieve many milestones in the upcoming future in terms of branding and marketing of our products, as well as benefiting from their extensive experience as a partner in the digital media realm”. In response, Managing Director of Mindshare KSA Mr. Rabih Khouri expressed his delight about Dar Al Bandar choosing Mindshare as its digital media investment consultant while congratulating the group on its success with MEC MENA (another Group M company).

Mindshare MENA recently was named most awarded agency in the region as part of the 2015 MENA Crystal Awards after winning 17 awards from across the network (including wins for Tunisia, Egypt, Lebanon and UAE markets). Mindshare is a leading global media agency including a group of sub companies and operating in 10 different markets around the Middle East and North African regions. Mindshare was also the first independent media agency in MENA and has been a pioneer in the media industry in the region since 1999. Each of the Mindshare offices in the region plays a pivotal role in delivering continued excellence and return to all its clientele through efficient, dedicated and fast team oriented service.