Business & Money | Tuesday 31 March, 2015 6:34 am |

Saudi Arabia– March, 2015 – Continuing our effort in making each ride more enjoyable and entertaining, Easy Taxi along with the famous Microsoft Corporation collaborated & implemented Xbox devices in Easy Taxi cabs in The Kingdom of Saudi Arabia.
This campaign is designed to allow passengers to enjoy their rides by playing a number of video games such as FIFA 2015 & challenging themselves before reaching safely their desired destination. Just sit back, relax and choose a video game to play without worrying about the traffic & time it takes to reach your destination.
The aim of this campaign is to encourage people to use the safest and most convenient method of transportation; via Easy Taxi.
Dr. Mahmoud Fouz, CEO of Easy Taxi Middle East said: “This campaign aims at drawing a smile on the faces of all passengers who choose to take their rides with Easy taxi this month and to encourage old passengers to keep using the number one taxi application in the world more often”. He further added saying: “Accordingly, our focus is currently on maintaining, entertaining our customers and gaining their loyalty.”
“Microsoft is always keen to transform the way people interact with its technology and products in a bold, unconventional manner,” said Mr. Samir Noman, President of Microsoft Arabia. “Creating an Xbox experience whilst Easy Taxi drives you to your destination is a one of a kind feeling. Passengers would have a prodigious time using the entertainment system in Xbox which is simple, instant and complete.”
With safety and security in mind, the app also allows users to track their taxi, view the photo and details of the driver and don’t need to wait anymore.
Easy Taxi, one of the world’s leading mobile taxi apps, is rapidly expanding its services in the Middle East. As the first app connecting trained and tracked drivers with passengers in the Gulf, Easy Taxi has experienced significant growth and demonstrated success in Jeddah, Riyadh, Bahrain, Jordan, Kuwait and most recently Qatar.
Passengers can freely download the App on Androids, iOS, Blackberries, and Windows Phone devices, as well as for B2B clients through Easy Taxi Pro and Easy Taxi Corporate solutions.
Easy Taxi is backed by iMena Holdings and is part of the Middle East Internet Group (MEIG).
About Easy Taxi
Easy Taxi (www.easytaxi.com) was founded in Brazil in 2011. It is now one of the world’s leading mobile taxi apps, connecting drivers and passengers in a smooth, easy and safe way. Easy Taxi currently operates in 32 countries and 162 cities worldwide.


About MEIG
The Middle East Internet Group (MEIG), a joint venture of Rocket Internet and MTN, is the leading internet platform in the Middle East and supports some of the most vibrant internet companies in the region. Founded in 2013, MEIG's mission is to accelerate the growth and success of the internet economy throughout the Middle East. MEIG's network currently consists of five companies, operating in seven countries. Among these are thriving companies such as Easy taxi, Lamudi and Carmudi, alongside other established Rocket Internet brands such as Namshi and hellofood.
Microsoft Arabia
In 1998 Microsoft opened its first Saudi Arabia office in Riyadh, which was quickly followed by branch offices in Jeddah and Al Khobar, thus establishing a presence in the Kingdom’s main business centers and confirming its long-term commitment to Saudi Arabia and its people.
Throughout this period, Microsoft has invested heavily in the Kingdom and has played a major role in the development of the country’s IT infrastructure - supporting governmental bodies, companies, educational institutions, NGOs, and home users. It is deeply involved in the Saudi e-government project and is focused on helping foster a healthy and growing partner ecosystem.

Microsoft
Founded in 1975 in the United States, Microsoft quickly established as the world leader in software services and solutions. Well over 90 percent of the world’s computers run on Microsoft software.
As an industry leader, Microsoft is fully committed to helping companies and people realize their full potential – from the largest enterprise, through mid-sized companies and small start-ups, to individual home users.
As an organization that is so integrated within the social and commercial environment, Microsoft strongly believes in corporate social responsibility and demonstrates it through citizenship programs for young Saudis, women and people with special needs.