Ebtinaa voluntary organization launches a new campaign on social networks

Ebtinaa voluntary organization -which is founded by a team of students from Dar Al-Hekma University to support start ups projects- launched a new campaign on social networks to support Umm Abdullah. It is the first initiative undertaken by the Group to support this self-made women and raise public awareness of her. Leaving many people to attend the Red Sea Mall and meet Umm Abdullah, so the public can get to know her products which varies from drinks to traditional Arabian deserts.

 

Umm Abdullah is a fifty years old Saudi woman diagnosed with diabetes, she started with selling tea on firewood for passers-by and vehicle's drivers crossing her small kiosk. She began to bear fruits of her work and started to gain profits from that small kiosk, which made her diverse the products to increase the income .Through support from "Injaz Saudi" and under the direct supervision of the business woman Ms. Ghada Ghazzawi, Ebtinaa team adopted Umm Abdullah project to enter in "RIPPLES OF HAPPINESS" competition which is held between universities from different countries.! ! Ms. Ghada Ghazzawi supervisor of Ebtinaa organization expressed her happiness on the achievement of the student group, she said: “what they have done as the team is no strange to the Saudis, where members volunteer to do good without hesitation ". Ghazzawi believes that the Kingdom of Saudi Arabia is bursting with goodwill community capable to provide support at no cost! The support of Umm Abdullah took another turn recently, where Ebtinaa launched a special campaign in in collaboration with Red Sea Mall trough offering a free space in the mall for a period of one day. Making her able to access the largest possible segment of customers and to promote her products.

 

In this regard, Mr. Mohammad Alawi CEO of the Red Sea Markets, the owning company of Red Sea Mall stated that the mall pays great attention to charity, and we are pleased to support humanitarian initiatives that aim to assist citizens and to inspire the community to help others