“MG ZS” the official car of the famous electronic game “FORTNITE” festival

The electronic games have become a face among the many faces of life technology which control individuals both old and young. Based on a group of most recent scientific studies, these electronic games have mental benefits ranging from pain relief,to increase the ability to concentrate and develop skills and fun of competitiveness,moreover, recent years have seen a significant turnout by youths and adults,where the video games dominating the minds of most humans,and acquire a large portion of their time.

MG cars, through its exclusive dealer in Saudi Arabia, Taajeer Group, diverted part of its marketing plan to support these mind games,as they connected directly to youths’ hobbies and their passion. Within this framework, MG last participation in these activities was its sponsorship of the new and famous electronic games festival called “FORTNITE” where its followers exceeded millions worldwide, thus making it the most famous electronic game nowadays. 

Over the 3 days of fun competition, the youth participants used a simulation of the gimmicks employed in this contest, where they used the cabin of MG car model “ZS”, which was fully fitted out to conform to their unorthodox play way and enjoy “FORTNITE” game in a likable youth style, in addition to learn more about the technologies and potentials of “ZS” car.

Jalal Asaad,the Group Marketing Manager at Taajeer Group in Saudi Arabia,ascertained that the objective of participation and sponsoring of this electronic festival is to come up with modern and innovative alternatives for marketing to reach new age group of young men and women,and added: “The new electronic game “FRTNITE” has become the world’s most popular game, and we have to keep up with the new life trends through the innovation of new  marketing ideas that fit the new generation,and this what we presented at the Festival through outfitting MG car model “ZS” in an enjoyable way for the contestants use with relish and fun.”