Samsung Introduces New BESPOKE Refrigerator and New Premium Built-in Lineup at IFA 2019

Samsung Electronics, Co., Ltd. opens a new era of kitchen design with its new BESPOKE refrigerator lineup and the first product in its new premium built-in lineup—the Dual Cook Steam oven.

“European consumers have a preference for built-in style kitchens and a desire to reflect the family’s identity and personal taste in their interior design,” said Harry Choi, Corporate SVP, Head of Design Team, Samsung Electronics. “We are excited to see how Samsung’s new lifestyle innovations of quality craftsmanship and innovations such as the BESPOKE satisfy the unique needs of each household.”

Catering to personal tastes with BESPOKE

Samsung’s BESPOKE lineup is a new category of refrigerators that allows users to set up their kitchen in a customized style, much like built-in appliances. They are kitchen-fit, meaning they can fit into most contemporary kitchens seamlessly while maintaining the built-in look which is a whole new category option in the market.

The new BESPOKE refrigerator lineup incorporates a modular design and offers 8 different types, ranging from 1-door to 4-door units. With the ability to configure BESPOKE in many ways, consumers can enjoy the flexibility of tailoring their fridge to their lifestyle and design needs.

Consumers can also create kitchen space that is uniquely their own. For the front panel, consumers can choose from three different materials—cotta metal, satin glass, and glam glass—and multiple color options. Cotta is available in Charcoal, White, and Mint, while the popular Satin Glass comes in matte colors of Gray, Navy, Coral, and Yellow. Glam glass offers a glossy finish in either white or pink. In addition to the color, and finish, consumers can also choose overall interior design concept they want.

More built-in offerings for consumers

Samsung is also preparing a new premium built-in kitchen lineup for Europe in 2020 that includes an oven, hood integrated induction, dishwasher and refrigerator. Its traditional yet bold, simple but daring design, along with its outstanding functionality, will capture the consumer’s attention.

The first product in the lineup, to be unveiled at IFA 2019, is the Dual Cook Steam oven. It boasts a modern design that provides outstanding flexibility with multi-cooking abilities. The oven is aligned vertically and incorporates textured surfaces with a new user interface that adds a new level of design intrigue. And with its Dual Cook Steam feature, it can simultaneously cook with convection in one compartment and with steam in the other.

Both the BESPOKE refrigerator and the new premium lineup of built-in appliances are available in Satin Glass material, with a texture that is chic, anti-glare, and blends into any space for a beautiful ambient look. This effect is even more noticeable when a Satin Glass BESPOKE and the new built-in appliances are placed side-by-side.

Both the BESPOKE Lineup and the Dual Cook Steam oven can be experienced in the Berlin City Cube at IFA between September 6 and September 11.