UAE’s Corporate Sector Stepping Up to Boost Breast Cancer Awareness

The ‘Pink Caravan Corporate Wellness Day’ has already recorded several beneficiaries across numerous corporates starting from this April. The UAE’s private-public sectors has been gradually opening its arms to Pink Caravan endeavour to draw attention and support towards the awareness, early detection and treatment of breast cancer.

Pink Caravan is a breast cancer awareness initiative under Friends of Cancer Patients (FOCP), a UAE civil society organisation established in 1999. The initiative has already offered cancer awareness sessions and free check-ups through 11 awareness activations that were provided using different Pink Caravan services between April and September across several emirates this year.

Screenings have been conducted for the employees of different entities such as Sharjah Directorate of Human Resources, Chalhoub Group, RAK Courts Department and RAK Women’s Jail.

Dr. Sawsan Al Madhi, Director General of FOCP and Head of the Pink Caravan Ride Medical and Awareness Committee, has encouraged private organisations in the UAE to come forward and sign up for Pink Caravan’s Corporate Wellness Day.

She noted, “In the past nine years, Pink Caravan has been able to detect more than 73 positive cases after delivering over 64,000 free clinical examinations across all seven emirates. Many of the patients we support have fought and conquered the disease, and are living a healthy and happy life today. Our efforts have only been successful because of the support and acceptance we have received from all corners of the nation. We have accomplished a lot, but more needs to be done. To this end, we urge more organisations to come forward and promote a stronger culture of corporate social responsibility in the UAE by adopting the Pink Caravan Corporate Wellness Day”.

“The support from our public-private partnerships (PPP) will be utilized   into our future efforts and initiatives to assist breast cancer patients in the UAE,” she added.  

Ways to benefit from Pink Caravan Corporate Wellness Day

As the world prepares for the International Breast Cancer Awareness Month observed in October every year, Pink Caravan has urged more entities to take part of the Pink Caravan Corporate Wellness Day, which will feature expert educational sessions, clinical breast examinations in addition to Mammogram screenings on site benefiting more than 500 employees.

With Abu Dhabi’s Al Fahim Group, the Emirates Global Aluminium branches in the capital and Dubai, and Al Hamra Group in RAK having booked corporate wellness days for their employees – all scheduled for the month of October – more UAE corporates are encouraged to partake in this drive that aims to ensure a healthier future for the UAE. Pink Caravan will continue the Corporate Wellness Day activation until year end.