STARZPLAY signs long-term deal with Intigral to provide content up to 2023

STARZPLAY, the subscription video on demand (SVOD) service, has signed a multi-year contract with Intigral, a subsidiary of Saudi Telecom Company (STC). The three-and-a-half-year deal represents the second renewal of the agreement, whereby STARZPLAY’s full service and content library will continue to be available to STC’s broadband users as well as subscribers of its Jawwy TV, an OTT platform launched in 2018 for the MENA region through Intigral, a leading digital provider of sports and entertainment in MENA.

This is the latest agreement with a leading regional partner secured by STARPLAY, bringing customer benefits including access to unrivalled content available via their existing broadband contracts and billing, one of the USPs that has helped STARZPLAY become the region’s leading platform in terms of subscriptions.

Maaz Sheikh, Co-founder and CEO at STARZPLAY, said: “This is a significant deal for STARZPLAY as we renew our arrangement with STC/Intigral once again in the provision of content to their Saudi customers. This is a positive indication of the increasing level of appetite we are seeing right across the region, and in particular in Saudi Arabia, for high quality content that can be accessed easily via existing telco subscriptions. As a business, one of our USPs since the outset has been our ability to secure similar deals with leading telco’s to ensure we tap into an existing customer base and bring added benefits to the end user, such as flexible payment options in a territory with relatively low credit card penetration.”

Hamoud Al Rumayan, CEO at Intigral, said: “Through Jawwy TV, Intigral continually strives to offer the best entertainment content and an outstanding viewing experience to its subscribers in aims to stay abreast with the increasing competition and position Intigral as a leader in the regional digital entertainment market. I am confident that our partnership with STARZPLAY will continue to add value to our platform, we are excited for the upcoming content that will result from this collaboration”.

An innovative digital start-up from the region, STARZPLAY has achieved exceptional growth and currently enjoys market leadership in online video subscription. A trendsetter in terms of its business model, the company has successfully established mutually beneficial partnerships with some of the region’s leading telecommunications companies and offers flexible payment options through customers’ existing mobile/WiFi packages.

Available in 20 countries across the Middle East, North Africa and Pakistan, with more than 10,000 hours of content including premium movies, exclusive series, Bollywood movies as well as Arabic series, STARZPLAY has also secured its place as the number one player in the MENA region

Intigral is entirely a Saudi telecom owned company established in 2009. It emerged as a pioneer of digital media services and entertainment content utilizing modern technologies and digital services to swiftly apply the programs and plans outlined in Saudi Vision 2030. Intigral aspires to position itself as a leader for digital entertainment, sports content, and various digital services in the MENA region.