Lexus participates in Riyadh Season Events and opens “Hanami Lounge by Lexus”

As part of its participation in Riyadh Season, Abdul Latif Jameel Motors - Lexus has opened "Hanami Lounge by Lexus" at Lexus Center Riyadh, where the name was inspired by the Japanese cultural activity of viewing and enjoying cherry blossom flowers during full bloom at the spring season. 

The opening ceremony in Riyadh was attended by “foodies” and cuisine enthusiasts, prominent media faces, social media celebrities and Lexus loyalists. The opening event featured a Japanese band displaying an artistic performance inspired by the Japanese heritage called "Kabuki", which is part of the Japanese folklore theater.

On this occasion, the Head of Lexus Marketing Operations, Yousef Hussein, expressed pleasure with Lexus's participation in the Riyadh Season, expressed appreciation to the General Authority of Entertainment, and mentioned: “We would like to thank the General Authority of Entertainment, which has given us the opportunity to participate in the exciting events of Riyadh Season. This season is one of the most important events not only in the Kingdom, but also globally. We are delighted to participate in the entertaining activities held at the Boulevard area in addition to the opening of Hanami Lounge at Lexus Center in Riyadh, which is the first of its kind in the world and is a new addition to entertain and serve our guests in the Kingdom and visitors from around the world."

Hanami Lounge is situated on the first level of Lexus Center in Riyadh in North Ring road, which is the world’s largest Lexus facility and customer service center.  “Hanami Lounge by Lexus” offers a selection of innovative and contemporary Japanese dishes, prepared with refined craftsmanship, culinary methods using fresh seafood imported directly from the Japanese fish market, and crafted especially for the guests of “Hanami Lounge” by the award-winning international chef Scott Halls worth who owns several restaurants around the world, and has written in the culinary world and was formerly the chef at Nobu restaurant in London.

“Hanami Lounge by Lexus” is a distinctive space and a unique meeting spot catering to contemporary Japanese cuisine enthusiasts and those who seek a unique experience.   Featuring a distinctive design and amusing environment leaving visitors with a memorable experience. It is undoubtedly the best choice for those looking for an unprecedented experience for enjoying dishes and drinks inspired by Japanese culture with a touch of fusion and progressiveness. Most importantly “Hanami by Lexus” allow visitors to learn about the craftsmanship Philosophy of Lexus beyond simply sitting behind the wheel.

Lexus' participation in the opening of Hanami Lounge comes as part of Riyadh season launched by the General Authority for Entertainment, in order to promote tourism in the Kingdom by launching rich and diverse content events to satisfy all tastes in Saudi society.

Noting that Hanami Lounge at Lexus Center in Riyadh is located at the North Ring, exit 7 welcomes guests throughout the week from 5 pm to 12 pm.  For booking and inquiries, please call 920002671.