Taajeer Group, the exclusive agent for MG cars in the Kingdom, has recently unleashed the latest model of the British-born MG car collection, MG ZS11, in a ceremony was held at the MG showroom in Jeddah, attended by a group of Media and major faces in Social Platforms.
The introduction of a punchy new Turbo model is at the heart of the Middle East launch of the latest generation of MG Motor’s popular ZS crossover. The new MG ZST model will be joined by a 1.5L version as the British-born manufacturer significantly upgrades the line-up to offer a fresh new look and even higher levels of equipment and value for money. Prices for the new MG ZS 1.5L are expected to start from SR. 49,500 (excl. VAT).
Offering premium style without the premium price tag, the first-generation MG ZS has played a major role in the company’s success across the region. With some 5,000 units sold, the original ZS has helped lay the foundations for MG to expand its original line-up so that it now offers some of the most stylish, reliable, and best-equipped models on the market. The new ZS range, and in particular the ZST, take this offering to a new high.
The new MG ZST is equipped with a 160 hp, 1.3L Turbo engine, delivering maximum torque of 230 Nm, and mated to a six-speed automatic gearbox for smoother acceleration. The new unit greatly improves the performance of the upgraded MG ZS. The acceleration of the 1.3Turbo is 9.8seconds from 0 to 100 kmph and has a top speed of 185 km/h**. It complements the fuel efficient 1.5L powerplant that delivers 6.2L/100km**.
The new models benefit from major style enhancements on both outside and inside, in keeping with MG’s contemporary design language. All ZS models feature a new hexagonal grille redesigned LED headlight and rear LED light clusters, while a sportier look is conveyed by the black finish applied to the grille, headlight and fog lamp trim, rear-view mirrors, side skirts and wheels.
A key MG selling point is the availability of features that are more normally found in premium cars, yet at no extra cost. The new MG ZS is no different and all trims come equipped as standard with a rear parking sensor and camera, 17” alloy wheels, a 10.1” HD touch screen with CarPlay and Android Auto, cruise control, rear air conditioning vents, keyless
entry, an electric parking brake and push button start.
The MG ZST takes this value for money package on to another level, adding a state-of-the-art virtual instrument panel for the driver, a 360o surround parking camera that eliminates all blind spots, curtain airbags for extra safety and a Trophy Sports Kit that emphasizes the new model’s sporty credentials. Alongside the MG ZST sit two other trim levels, both for the 1.5L variant: LUX and STD.
The interior has also been refreshed, most noticeably courtesy of a new dashboard design and more extensive use of soft-touch materials, while the two-tone color design is complemented by the red stitching and carbon fiber look interior trim. A huge panoramic sunroof is available on ZST LUX model, making life on board even more pleasant for passengers. As a crossover, practicality remains a key requirement and here the extra-large boot with flexible configuration options certainly delivers.
Tom Lee, Managing Director of MG Motor Middle East, commented: "The MG ZST is an ideal model for our younger buyers who are looking for an exceptionally well-equipped car that also delivers strong performance and stylish good looks, without breaking the bank. And with our best-in-region manufacturer warranty of six years or 200,000km, our customers know that they can spend their hard-earned money in total confidence.”
Commenting on this occasion, Engineer Hazm Jamjoom, COO of Taajeer Group, said: “ The unveiling of the new MG ZS11 underscores Taajeer's commitment to collaborating with its partners MG Motor to provide customers with the latest and most budget-friendly models, especially for those wishing to own a vehicle equipped with unparalleled levels of advanced features and at prices that are hard to match”, he added: “ Taajeer Group is proud to have gained recently (Five-Star Award) the best agent in the middle east, in terms of sales growth that exceeded 170% compared to its competitors, despite the challenging market conditions, while, Taajeer Group continues the process of strengthening its presence and expanding business in the local market, in order to maintain this level of excellence and to meet their customers' aspirations”.