GEA Chairman unveils new identity for Riyadh Season

Riyadh Season will open for its fourth edition under a revamped identity and a new logo –"Big Time".

Turki Al-Sheikh, Chairman of General Entertainment Authority (GEA), announced the new innovative identity in a tweet on "X" platform (formerly Twitter).

The opening ceremony will be organized by the world's best celebration organizers, with the participation of some of the most famous artists, he said.

He added that one of the most prominent areas that will open during this year's Riyadh Season is the Boulevard Hall that was built in 60 days over an area of more than 200,000 square meters and can accommodate more than 40,000 visitors.