A strategic agreement between MBC Group and Red Sea Mall Jeddah

The MBC Group and the management of Red Sea Mall signed a strategic agreement, under which the Group will be allotted space within the mall to provide recreational activities and cover important events that take place in the mall throughout the year. The signing of this agreement is part of the mall’s efforts to offer a variety of programs to its visitors and reaffirm its position as the most diverse and pioneering family entertainment center in the Arab region, as well as the most in tune with the local community in the Kingdom.

Aidrous Al Bar, Executive Member of Red Sea Markets Ltd. owning company of Red Sea Mall, expressed his delight and pride in collaborating with the MBC Group due to its extensive reach and presence through its multiple channels that offer a diverse mix of programs, making it the most watched media group in the Arab region and particularly the Gulf. "The strategic agreement with the Group is in line with the mall’s aspirations to meet the expectations of its customers. The Group's presence will be a unique addition to the entertainment programs of the mall, being the most popular shopping and entertainment center in the Arab region",Al Bar said.

"Within the entertainment framework of Saudi Vision 2030, we expect this cooperation to play a major role in promoting tourism, and to further enhance the mall and its entertainment offerings through events and activities taking place throughout the year", added Al Bar. 

"The mall hosts hundreds of events every year, sometimes exceeding 450 activities including mall-related events, initiatives for private universities, charitable organizations, government sectors, retailers, tourism, sports, and so on. These various activities will remain the attraction point for the public. MBC's presence in such a diverse environment will play a major role in creating a positive impact and promoting entertainment", said Mohammed Al Asiri, Unit Marketing Manager at Red Sea Mall.

The terms of the strategic agreement between the MBC Group and the Red Sea Mall include granting the Group a site within the mall to host and preview entertainment programs, famous personalities, and cartoon characters. Both the parties have agreed to this strategic alliance, whereby the benefits are exchanged without any financial obligations by either of them.The agreement includes many other terms of cooperation, within the rights and obligations of each party, ensuring the strategic agreement helps achieve the common interests and meets the expectations of customers visiting the mall. 

Red Sea Mall is considered one of the most important shopping and entertainment centers in the Western Region within the Kingdom. The mall has also earned a great reputation in the Kingdom and the Gulf for playing a leading role in promoting leisure activities that attract many visitors to showcase their innovations and creations in various fields.