A substantial increase in Lamborghini sales in the Saudi market

SAMACO Automotive Company, the exclusive agent for Lamborghini cars in the Kingdom of Saudi Arabia, announced that its sales for 2020 have increased by 20% over the year 2019, and Urus sales have achieved 71% of the total sales of the Saudi market.

SAMACO Automotive also announced the early arrival of 2021 Urus models in SAMACO showrooms in the Kingdom of Saudi Arabia to support and enhance the success stories of the prestigious Lamborghini brand in the Saudi market, as the Urus 2021 - the ideal model - is the best-selling model in the market.

Neil Lines, General Manager for the Lamborghini brand at SAMACO, expressed his delight regarding the achievements in 2021. "The Urus evokes the Lamborghini heritage in combination with the innovation that is synonymous with the brand. It is unique in this segment, and it has exceeded our expectations. We expect the continued success of this important model in the Lamborghini range."

He added that Samaco Automotive Company will launch during the first quarter of 2021 one of its sports icons, the Huracan STO, the car that is based on a true story, which is the transition from the racetrack to the city roads and will be available for sale in SAMACO Automotive showrooms. We are also pleased to announce to our Lamborghini customers in the capital, Riyadh, that a new service center has opened during the first quarter of this year that ensures excellent service for Lamborghini owners in Saudi Arabia.