Abdul Latif Jameel- Lexus Exceeds One Million Followers on Twitter

At a special reception held at Lexus Center, Medina Road, Jeddah, Abdul Latif Jameel– Lexus celebrated together with its guests, the mark of more than one million followers to its account on Twitter, ranking Lexus KSA 1stglobally in terms of the number of followers amongst Lexus accounts.  This special occasion also marks the 30th anniversary of the launch of Lexus brand internationally that has continuously astounded the world and impressed it with its sophisticated cars over the last 30 years, where the company has been renown by its performance, strength and technological advancements which has maintained its progress generation after generation. The reception was attended by a number of the company’s elite guests in Jeddah, the press, prominent and influential social media personalities, as well as by Mrs. Hala Alrazouq, Twitter Regional Manager for the automotive sector in the Middle East and North Africa.

In his speech at the reception, the Head of Lexus Marketing Operations, Yousef Hussein, welcomed the guests, and thanked them for their attendance and their great trust in The Lexus brand, and assured Abdul Latif Jameel Lexus commitment to provide best services in line with Lexus position in the Saudi market. He also expressed his delight with the number of followers of the Lexus KSA account on Twitter, which reached over one million followers, and said: “Abdul Latif Jameel Lexus has endeavored during its long journey to cope with the rapid developments, has strong infrastructure and modern technologies to strongly enter the digital world and the social media. This is in view of its great belief of the importance of constant communication with its guests and enthusiasts to meet their aspirations and passion for Lexus brand, where the company was able to offer them outstanding digital content through multimedia networks.”

He added: “In 2011, Lexus Abdul Latif Jameel launched its account on Twitter, and since that date the number of followers continues to grow and today reached more than a million followers, thus ranking Lexus KSA account on Twitter 1stglobally in terms of the number of followers amongst Lexus accounts, and ranked 1stamongst car companies in Saudi Arabia in terms of the quick response time to inquiries. This achievement would not be realized without your support, which encouraged us to work tirelessly in order to provide qualified staff working around the clock and seven days a week to answer your messages and your queries about Lexus vehicles and its maintenance and after sales services. I would like to take this opportunity to extend my thanks and gratitude to all our guests and followers on social media channels.

Lastly, Mr. Hussein assured that Abdul Latif Jameel, Lexus will continue its investment and expansion strategy to support the national economy under Kingdom’s Vision 2030, and the National Transformation Program 2020 in order to provide new job opportunities for Saudi youths in all areas and in all the cities of our beloved Kingdom.”

Meanwhile, Mrs. Hala Alrazouq, Twitter Regional Manager for the automotive sector in the Middle East and North Africa, expressed her happiness for being in Saudi Arabia, and for the results achieved by Lexus as the number of its account followers on Twitter reached over one million followers. Alrazouq, as well, talked about the importance of Twitter globally as being the most important social media platform and the fastest way to spread the news around the world with easy interaction with the topics it presents. Alrazouq also underscored the importance of Twitter in business and its prominent and important role, where it allows the introduction of products through direct contact with customers, in addition to being an important platform to enrich educational and learning Arabic content.