Abu Dhabi Distribution Company Expands ‘Green Corner’ Initiative to Attract More Customers to Energy-Efficient Products

ADDC’s demand-side management program, Tarsheed, to expand its ‘Green Corner’ initiative in additional Lulu Hypermarket stores

Abu Dhabi Distribution Company (ADDC), a subsidiary of Abu Dhabi National Energy Company (TAQA), announced today that it has expanded its Green Corner initiative to LuLu Hypermarket outlets in Al Wadha and Mushrif Malls to attract more consumers to energy efficient products. The initiative supports ambitions to reduce 20% of Abu Dhabi's water and electricity consumption by 2030, a core focus of ADDC’s demand-side management program, Tarsheed.

Speaking about the expansion, H.E. Saeed Mohamed Al-Suwaidi, Managing Director of ADDC, said: “Promoting energy efficient products and encouraging customers to use them falls under our agenda to drive sustainability across the emirate. Achieving reductions in water and electricity consumption over the next decade is an integral component of our strategic objective to build a smart, sustainable, integrated and rationalized distribution network that meets current and future demand. The introduction of additional Green Corners as part of the Tarsheed program will assist in ensuring this vision becomes a reality, and we are delighted to be broadening our collaboration with LuLu’s hypermarket chain.”

M.A. Yusuf Ali, Chairman and Managing Director, LuLu Group, said: “We are delighted to continue expanding the Green Corner initiative across our stores in Abu Dhabi, where we make high-quality and energy efficient products accessible to shoppers. We believe in this great sustainability initiative that will preserve the environment for the benefit of future generations.”   

Using ESMA rating system, Tarsheed’s Green Corner initiative helps customers choose appliances that have energy efficiency labels with information on appliances’ annual energy consumption rate, providing detailed information on the expected level of savings in their water and electricity consumption. 

This initiative included designing marketing material, including facades and shelves of green corner stands, as well as leaflets and educational brochures to customers. Salesman have also been trained by Tarsheed’s team to demonstrate sufficient knowledge on ESMA’s efficiency rating, from various appliances and their impact on water and electricity consumption to promoting the high efficient products displayed in green corner stands.

The expansion of additional Green Corners follows the announcement of TAQA’s successful transaction with Abu Dhabi Power Corporation on July 1, 2020, which created the UAE’s 2nd-largest publicly listed company by capitalization and a top 10 utilities player in the Europe, Middle East and Africa region by regulated assets. 

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About Abu Dhabi Distribution Company 

Abu Dhabi Distribution Company (ADDC) plans, operates, maintains and owns network distribution assets and directly interfaces with water and electricity customers in Abu Dhabi’s central and Al Dhafra regions, leveraging technical expertise and best-practice customer-care solutions. Through innovation and continuous enhancements, ADDC ensures water and electricity flow to more than 600,000 service point through a smart, robust, efficient and sustainable distribution network. ADDC is a subsidiary of Abu Dhabi National Energy Company (TAQA). 

About TAQA

Established in 2005, TAQA is a diversified utilities and energy group headquartered in Abu Dhabi, the capital of the United Arab Emirates, and listed on the Abu Dhabi Securities Exchange (ADX: TAQA). TAQA has investments in power and water generation, transmission and distribution, water desalination, oil and gas exploration and production, pipelines and gas storage. The company's assets are located in Canada, Ghana, India, Iraq, Morocco, Oman, Saudi Arabia, the United Arab Emirates, Netherlands, the United Kingdom and the United States.