Al Jazirah Vehicles Agencies Enhance CRM Capabilities Through Adopting Salesforce Systems

Al Jazirah Vehicles Agencies Co, the Ford and Lincoln sole-dealer in Saudi Arabia, announced that Salesforce advanced technology solutions would be adopted in customer relationship management (CRM) for automotive sector. Salesforce is deemed one of the world's leading CRM platforms, contributing to the development of corporate operations through engaging customers in the process of development and relying on effective channels of communication with customers through adopting high-tech solutions that keep pace with changes in the digital and technological applications.

As part of its digital transformation strategy, Al Jazirah Vehicles seeks to enhance its CRM systems, improve customer experience and interaction with the company through various communication channels. Al Jazirah Vehicles’ initiative is aimed at enhancing this type of investment to maintain the company's competitiveness and position as one of the leading national companies in providing the best services and care to its customers.

Thanks to Salesforce systems, Al Jazirah will be able to enhance the performance of customer service teams across the company's branches in the Kingdom. They will support and improve marketing, sales and after-sales services by following-up customer feedback and engaging with all stakeholders through social media in order to boost service efficiency and the ability of the company and its team to keep pace with the growing demand for its services.

Mr. Sabah Al-Kraidees, Corporate Strategy Director of Al Jazirah Vehicles Agencies, confirmed that “Through digital transformation strategy, the Company is always keen on providing the highest-level service delivery in line with the changes and developments witnessed by the automotive sector in KSA." Al-Kraidees stated that “This strategy is intended to raise the level of customer service, improve after-sale services and provide all solutions and tools that contribute to facilitate employee’s tasks relating to customers in Al Jazirah, to fulfill the aspirations of customers.” Al-Kraidees pointed out the importance of adopting the systems of Salesforce as a strategic partner in Al Jazirah’s digital transformation project.

Salesforce has a large client base across the world, the cloud-based solutions for customer relationship management helped the Company rank top in Forbes Most Innovative Companies List.