AL-TALAYI Co. Ltd. celebrates 70 years of partnership with BRIDGESTONE- the World`s number one tire manufacturer

The renowned partnership between Al-Talayi Co. Ltd., the sole distributor of Bridgestone tires in the Kingdom of Saudi Arabia, and Bridgestone has just turned 70 years old, making it one of the longest international partnerships in KSA. On that occasion, Al-Talayi management announced a big celebration in Jeddah on October 21, to be attended by top executives of both Bridgestone and Al-Talayi, together with customers, suppliers and employees. 

Mr. Alper Yuksel, CEO of Al-Talayi Co. Ltd., stressed the importance of this remarkable milestone in their partnership with Bridgestone, saying “We take pride in this longstanding partnership with Bridgestone. We are the leaders of tire market in the Kingdom of Saudi Arabia. We are delivering high quality products and services. The secret behind our achievements is our strong relationship based on a firm foundation established by the founders of the two companies. All has started 70 years ago by the great vision of His Highness Sheikh Ali Bugshan and the founder of Bridgestone, Mr. Ishibashi.” 

Tire technology has evolved tremendously over the past few decades, and so has the Saudi market. Bridgestone and Al-Talayi is leading the market with high quality products and services. Al-Talayi is transforming its business by developing its marketing, distribution and sales strategies, while investing heavily in upgrading its facilities and training its workforce, to accommodate the evolving needs of its clients. “The Saudi Vision 2030 has created a great environment that encourages us to invest further in transportation and mobility. As Al-Talayi, our vision is to lead the market with best products and best services for our customers and consumers. We are now transforming our business. We are determined to establish new standards of high performance in the market. Customer focus is our number 1 priority.” Mr. Alper Yuksel said.

Al-Talayi deep understanding of the in Saudi market along with Bridgestone’s leading status in the global tire industry, especially in harsh climates, proved a resounding success in KSA. Millions upon millions of commuters are choosing Bridgestone as their tire of choice for the utmost in driving safety. That is why the future of Al-Talayi could not be brighter.

“We have 70 years of history that we are proud of. Today we are as young and as passionate as the first day and we are ready for leading the market to the future.

I am confident of the future success thanks to our growing, strong Saudi talent in all levels in our strong organization and mutual trust we build with our customers and suppliers across the Kingdom.” Mr. Alper Yuksel added.