AMC Cinemas refreshes its “AMC Da’era” loyalty program to reward the Kingdom’s movie-going community

AMC Cinemas, the first cinema operator in Saudi Arabia, has refreshed its one-of-a-kind “AMC Da’era” loyalty program, providing AMC members access to a wider and more immersive range of entertainment experiences. The updated loyalty program offers guests with new additional benefits and rewards.

Underlining the brand’s commitment to innovating the traditional movie-going experience, the upgraded AMC Da’era program will serve more than 200,000 loyalty members. Initially launched in 2019 — the first loyalty program for cinemas in Saudi Arabia — AMC Da’era provides guests special incentives and rewards for patronizing the cinema chain. It enables members to earn a point for very riyal they spend at AMC cinemas. These points can then be redeemed for a selection of special benefits.    

The program has been specifically designed and tailored to meet the demands of film lovers in Saudi Arabia. Guests can access and manage their AMC Da’era membership through the AMC webs or app — an interactive and simple-to-use platform that serves as a one-stop-shop for film and cinema fanatics.   

The relaunch of AMC Da’era is the latest step taken by AMC Cinemas to ensure guests across the Kingdom are supported to enjoy the very best of cutting-edge entertainment.