Technology & IT | Tuesday 24 March, 2015 11:16 am |

• Stunningly-beautiful 2-in-1 detachable that seamlessly transforms from razor-thin laptop to the world’s thinnest Windows tablet.
• Luxurious, chic all-aluminum unibody construction, with 3 models from 8.9in to 12.5in featuring gorgeous up to WQHD IPS displays.
• Powered by up to Intel Core M processors, with advanced fanless design for silent operation and class-leading performance.


— ASUS today announced the launch of its new Transformer Book T300 Chi, a beautifully-engineered, razor-thin 2-in-1 Windows detachable, offering the unrivalled convenience of a powerful laptop that transforms seamlessly into a handy tablet whenever needed. Transformer Book T300 Chi is fast but silent, featuring a fanless design powered by up to Intel Core M processors for amazing performance that gives users the freedom to work and play with effortless mobility — anywhere, anytime.
Featuring one of the world’s slimmest tablets, and with a gorgeous precision-crafted all-aluminum design, the Transformer Book T300 Chi offers unprecedented sophistication and elegance in a 2-in-1. The T300 Chi 12.5-inch is the recipient of a 2015 CES Innovation Award and is powered by the all-new Intel Core M processor for outstanding performance and power efficiency. It also features a bright, crisp and clear IPS display with up to WQHD 2560 x 1440 resolution for detailed and vivid visuals.
The flexibility and power of the Transformer Book T300 Chi means that users can now work and play more efficiently, with no need to carry multiple bulky devices — Chi can do anything you need, whenever you need it.

Inner power, outer beauty
The T300 Chi is distinguished by its razor-thin profile and quiet performance, made possible by the fanless design, and measures just 1.65cm when docked, which is even thinner than an Apple® Macbook Air®.
As well as being amazingly slim, the Transformer Book T300 Chi has a luxurious and sophisticated feel, with precision craftsmanship and engineering expertise combined to realize the seamless all-aluminum unibody design. The edges of Chi are enhanced with diamond-cut chamfering, adding brilliant highlights to the elegant metallic body.
Chi’s instant, seamless transformation between handy tablet and powerful laptop is made possible by the uniquely-designed magnetic hinge mechanism, which uses powerful neodymium — the world’s most powerful magnetic material — precisely arranged to ensure secure, reliable and fuss-free docking, every time. The comfortable, highly-ergonomic keyboard is connected via Bluetooth, with a working range of up to 20m.

Beautiful high-resolution displays
The Transformer Book T300 Chi uses in-plane switching (IPS) displays enhanced with ASUS TruVivid technology, giving wide viewing angles with amazing clarity and brightness. And with up to WQHD (2560 x 1440) resolution and a class-leading pixel density of 235ppi — even higher than MacBook Air’s 127ppi — users will enjoy incredibly crisp and detailed visuals.
Chi’s displays also have an sRGB color gamut — 20% wider than the gamut of standard displays — that gives richer, more vivid and more accurate color reproduction. Colors are enhanced even more with the ASUS Splendid technology, which optimizes display settings for a variety of different usage modes.

Rich, clear and powerful stereo sound
ASUS SonicMaster audio technology gives the Transformer Book T300 Chi the edge over the competition when it comes to sound quality. The superior engineering and cleverly-designed software delivers immersive sound that is rich, powerful and distortion-free, with clear vocals and a full-range frequency response.

Incredible performance for quiet and effortless mobility
Powered by an up to Intel Core M processor, the T300 Chi delivers smooth performance for all daily activities, whether for work or entertainment. The incredibly power-efficient Intel processors allow Chi users to enjoy up to all-day battery life with no performance compromises. This superb power-efficiency, combined with an advanced thermal management design from the ASUS engineering team, means that Chi needs no fans to keep cool. The clever fanless design enables Chi to run silently, while still delivering better performance than other currently-available Intel Core M-powered devices.
Ultra-fast, responsive all-solid-state storage is used, giving performance that’s up to nine times faster than traditional hard disks — so users will spend less time waiting and more time being productive or having fun.
The Transformer Book T300 Chi features convenient, fast USB 3.0 connectivity — via a Type B USB port — for data transfers that are up to ten times faster than USB 2.0.

Luxurious and practical accessories
To complement the sophistication and elegance of the Transformer Book T300 Chi, a special range of beautiful yet practical accessories is available.
The Active Stylus Pen allows users to write, draw or annotate items anywhere on the screen, and features a pencil-like feel and palm rejection that allows the user’s hand to touch the screen. With a rechargeable battery that lasts up to two months battery life on a single charge, it’s the perfect on-the-go productivity companion for Chi.
Chi TriCover is a luxurious magnetically-secured cover that provides full protection for Chi, and also has a built-in multi-position stand that props up Chi at the perfect angle for typing or entertainment. There’s also a handy pen holder on the cover.
Chi Case is an ingenious two-piece cover that gives full all-round protection for Chi’s tablet and keyboard, while also allowing the two to be detached. Made from wonderfully-tactile materials and featuring openings for all ports and connectors, Chi Case maintains the sleek lines of Chi while offering stylish protection.

AVAILABILITY & PRICING
The ASUS Transformer Book T300 Chi is now available at leading retailers across the region with an RRP of 2,699 AED.


SPECIFICATIONS 1

ASUS Transformer Book T300 Chi
• Windows 8.1 64-bit
• 12.5in WQHD 2560 x 1440 / Full HD IPS display
• Intel® Core™ M 5Y10 processor
• 128GB iSSD
• 4GB DDR3 RAM
• 317.8 x 191.6 x 7.6/16.5mm (tablet/docked)
• 0.72kg (tablet) 1.42kg (docked)