German luxury car brand Audi celebrates this year's holy month of Ramadan in a completely new style, by sponsoring the Ramadan Tent at the Burj Rafal Kempinski hotel in Riyadh, where its complete range of premium models and technologies will be waiting for the discerning Saudi public to test drive on site.
Speaking at today's press conference of the event, which is promoted by Kempiski and sponsored by Audi, Enrico Atanasio, Marketing Director of Audi Saudi Arabia expressed his “delight to associate Audi's premium image with the customer-dedicated Ramadan Tent at Kempinski, where cooperation is focused on full customer satisfaction”.
“With premium products dedicated to premium customers, we are confident that the discerning Saudi customers will also welcome this new, different touch with enthusiasm”, added Atanasio.
Welcoming the visitors at the entrance of the ballroom, the Audi TT sports icon will be showcased along with the brand's top luxury sedan, the Audi A8. Both ambassadors represent, each in its own style, what the Audi name stands for: a dynamic sporting life style with class, refined luxury and the latest technologies.
For the TT is Audi's expression of the compact German sports car in both Coupé and Roadster bodies, with endless varieties of equipment and technical and styling combinations.
On the other hand, the Audi A8 embodies the most refined expression of a German luxury D-segment sedan, where agility is smartly twinned with the most advanced technologies, two landmarks of the brand's pedigree. The A8 comes with a longer wheelbase of 3.12m in a 5.27m long body.
The icing on the cake comes with the total support of a specially dedicated Audi team, in close cooperation with the Burj Rafal Kempinski hotel, to assist and advise those who would like to physically experience what an Audi car really is, with their own senses, the best way to know and touch Audi's famous "Vorsprung durch Technik" (progress through technology) motto in its deep reality.