Audi Saudi Arabia powers into the future under a new promising Leadership

Samaco Automotive Company, the exclusive dealer of Audi cars in the Kingdom of Saudi Arabia, has appointed Mr. Neil Lines as General Manager for the Audi brand. Mr. Lines brings with him a wealth of experience, success and knowledge in the automotive industry. During his successful career of over 24 years, Lines has held senior management roles working for leading automotive giants, including Volkswagen, Audi, Porsche, Mercedes Benz and BMW. Mr. Lines will be responsible for all Audi brand operations throughout the Kingdom.

Commenting on the appointment, Mr Mohammed Raffa, Chief Executive officer of SAMACO, said, “Ever since SAMACO’s foundation in the Kingdom, we have been a pioneering and strategic partner for Audi in terms of distribution and aftersales service, as befits such a global and premium brand. It is our deep conviction that a healthy organization unites qualified employees with shrewd management able to steer their resources properly. Mr. Neil Lines is appointed as the new General Manager of Audi Saudi Arabia to promote our vision and values. We entrust him to lead the brand into the next era of expansion and excellence throughout the Kingdom, inspired by Vision 2030 that is revitalizing the Kingdom as a whole. We wish him all the best in his new and exciting role.”

Mr. Neil Lines is an experienced General Manager, Head of Business and Dealer Principal with 24 years of automotive experience. During his extensive career, he has demonstrated exceptional aptitude in building successful teams and harmonizing all business aspects. On commencing his new role Lines stated, “I am looking forward to bring my experience of operational awareness and commercial understanding in marketing, sales and finance to Audi Saudi Arabia. My goal is to support and grow the customer focused business culture in the Kingdom, which recognizes the importance of strong customer retention and satisfaction”.