Cars & Autos | Monday 27 April, 2015 1:29 am |

Audi has once again received great feedback for its models from the Middle East region’s most respected automotive judging panels. For 2014 and 2015 the brand with the four rings has now achieved a total of 9 awards by several of the leading regional motoring publications, as well as the Middle East Car Of The Year Awards. Furthermore Audi Middle East was shortlisted to win a further two trophies at the prestigious Sports Industry Awards.

With two awards each, the new Audi TT model range, the RS 6 Avant and the RS 7 received the most accolades only topped by the Audi A3 Sedan which scooped three awards.

The RS 6 Avant was named “The Maddest Family Car On The Planet” by Motoring Middle East’s “Car of the Year” awards and also proved popular with Top Performance Magazine who chose the RS 6 Avant as the “Performance Wagon of the decade”.

The Audi TT model range received the titles of “Sports Car of the Year” by Automan Magazine and Auto Sport Magazine, whilst the Audi RS 7 was named “Best Performance Sedan” and claimed an additional victory from consumers with the “Consumer Choice Award” at the Middle East Car of the year awards (MECOTY).

But the overall winner of the current Audi model range in the Middle East is Audi’s new compact sedan: the Audi A3 Sedan. It won the “Consumers Choice Award” from the 7DAYS Car of the Year awards and received two awards at the wheels Car of the year awards as “Best Saloon” and “Readers Choice Award”.

Trevor Hill, Managing Director, Audi Middle East said; “Our success in the region continues as we receive overwhelming support from both the motoring media and Audi fans alike. Our aim for 2015 is to keep the momentum going with the arrival of many more fantastic new cars, such as the third generation of the Audi TT and TTS, the updated Audi A7, S7, RS7, the updated Audi A6, S6, RS 6, the Audi Q3, the Audi S3 Sedan and the all new Audi Q7.”

Meanwhile Audi also enjoyed success in its home market of Germany and the rest of the world. Just to name a few, Germany’s Auto Zeitung has voted Audi the “Top brand in 2015” in the category “Multimedia and Connectivity” and Audi was the most successful brand at the “Connected Car Award” organized by Auto Bild and Computer Bild. The four rings won a total of four awards for Navigation, Internet and Entertainment and the TT was voted “Connected Car 2014”. Furthermore Audi received two prizes at the “Women’s World Car of the Year Award”. The A3 Sedan won in the “Family Car” category, and the Audi S3 in the “Sports Car” category. In the US, for the third year in a row, the overall victory in the “Luxury Car” category went to the Audi A6, voted by four million readers of the US Consumer Report.

Overview
Motoring Middle East 2014: Audi RS 6 Avant – “The Maddest Family Car On The Planet”
Middle East Car Of The Year 2014: Audi RS 7 – Best Performance Sedan & Consumer Choice Award
7DAYS Car of the Year 2014: Audi A3 Sedan – Consumers Choice Award
Automan Magazine: Audi TT/TTS – Sports Car of the Year 2014
wheels Magazine: Audi A3 Sedan – Best Saloon Car of the Year and Readers Choice Award
Top Performance Magazine: Audi RS 6 Avant – Performance Wagon of the Decade
Auto Sport Magazine: Audi TT/TTS – Sports Car of the Year 2015
SPIA Awards: Shortlisted for “Best Use Of PR” for Audi R8 LMS Cup and “Best Amateur Sports Event” for Audi quattro Cup


In 2014, the Audi Group delivered approximately 1,741,100 cars of the Audi brand to its customers. The company achieved revenue of €53.8 billion and an operating profit of €5.15 billion in 2014. Audi operates globally in more than 100 markets and has production facilities in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun and Foshan (China) as well as Jakarta (Indonesia). The brand with the Four Rings will start producing cars in Curitiba (Brazil) this year and in San José Chiapa (Mexico) in 2016. Wholly owned subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The company currently employs approximately 80,000 people worldwide, thereof around 58,000 in Germany. Total investment of about €24 billion is planned from 2015 to 2019 – primarily in new products and sustainable technologies. Audi is committed to its corporate responsibility and has anchored the principle of sustainability for its products and processes in its strategy. The long term goal is CO2 neutral mobility.

AUDI AG’s commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005. The current Middle East model range comprises the Audi A1, A3 and S3 Sedan, A4 and RS 4 Avant, the A5 Coupe, Sportback, Cabriolet and RS 5, the A6, S6 & RS 6 Avant, A7, S7 & RS 7, A8 L & S8, the Audi Q3, Q5 and Q7, the Audi TT Coupe/Roadster and TT RS Coupe, the Audi R8 Coupe and R8 Spyder as well as R8 V10 plus.