Audi shines at the 1st Saudi Luminarium Festival

Samaco, the exclusive dealer for Audi brand in Saudi Arabia, participated as the Diamond sponsor in the 1st Saudi Luminarium Festival, in Jeddah, Saudi Arabia. Over the 10 days of the Festival, visitors were treated to great excitement and fun with creative activities full of lights and colors for all the family.

As headline sponsor for the inaugural light and color festival, Samaco showcased some of their 2018 models. The sporty Audi R8 was on show in the VIP arena, and guests were given the chance to express their impressions of the Audi A6 and Audi A3 through art with an innovative mix of lights and colors. As part of the Festival, Audi cars were driven through the Jeddah streets on their way to the new Jeddah Waterfront, where the colors and lights of innovative volunteers blended with the colors of the sea and created a fantastic panoramic view.

Commenting on this spectacular event, Karem Tas, Manager of the Audi brand in Saudi Arabia, said: "We wanted this to be a memorable occasion for our Audi brand enthusiasts in Saudi Arabia. As a manufacturer of premium cars, we believe that our highest priority is to offer unique experiences for our clients as well as the opportunity to creatively appreciate the  essence of Audi in every detail"  

"As a strategic partner for the Audi brand in the region, Samaco is committed to providing premium experiences for our customers. Through our integrated centers in Jeddah, Riyadh and Al Khobar; we are capable of delivering a first class service throughout the Kingdom. Saudi Luminarium Festival represents a great opportunity for us to entertain our customers in Saudi Arabia and demonstrate the best of the Audi brand." Tas added.

Drawing with lights is an artistic creation that only requires dark and light to create highly sophisticated artworks. By using the Audi A6 and A3 as a canvas, both models were turned into huge works of art, full of color and lights. Painting with lights perfectly illustrated Audi performance, style and innovation in a stunning creative form.

The 1st Saudi Luminarium Festival concluded with an exhibition of 5 creatively painted Audi cars, which showcased the outstanding artistry of the light drawing enthusiasts.