Auto World Accelerates Digital Transformation with Its New Streamlined Project ‘SWITCH’

Auto World, one of the pioneers in auto leasing since its inception in 1983 in Al-Khobar Saudi Arabia, unveils its Digital Transformation Project SWITCH aimed at accelerating the digitization of the company's business processes in all related sectors. The project paves the way to invest in more innovation and to continue developing the digital transformation in auto leasing region wide. By introducing the new project, Auto World has made a strategic shift by changing the way of business delivery from ‘business as usual’ to ‘business as best practices’.

In the presence of the company's chairman Mr. Abdullah Baarmah and other senior officials, a ceremony was held in Al-Khobar at the Meridian Corniche Hotel launching Project Switch., The project marks a key milestone toward Auto World’s digital transformation journey said by Mr. Abdullah Baarmah. 

"Auto World is transforming on a strategic and digital level," commented Tariq Khoshhal, CEO of Auto World. "The launch of the Digital Transformation Project, SWITCH is aligned with the Kingdom’s Vision 2030 and the National Digital Transformation Program. Since the advances in digital technology are reshaping the industrial landscape at an accelerating pace, we aim to explore new possibilities and evolve our service performance," the CEO added.  

The CEO stressed the importance of the project in terms of its significant contribution to raising business efficiency, supporting the culture of digital transformation and upgrading the service level to exceed customers' expectations.

Auto World's initiative includes establishing partnerships with Wipro, a leading global information technology, consulting and business process services company, and Infor, a global leader in business cloud software products for companies in industry specific markets.