Business & Money | Saturday 21 March, 2015 1:59 am |

COLLABORATION BETWEEN MEDIAPRO &TURKISH AIRLINES TO BROADCAST THE MATCH ON THE FLAG CARRIER’S FLEET OF PLANES

MEDIAPRO set to provide the signal for the clash to channels all around the world in 4k quality.
300 professionals, 10 OB vans and more than 30 camera crews will offer the very best match coverage.

Interest in the match between FC Barcelona and Real Madrid is set to go that step further with the cooperation between Turkish Airlines and MEDIAPRO to broadcast the match live on the airline’s flights. Worldwide interest in Spain’s LFP continues to grow, matching that generated by other major sporting competitions around the globe. This ‘Clásico’ will be the very first LFP (La Liga) match to be broadcast live on board during a flight on an aircraft at upto 30,000 feet high. The airline, which is a member of the Star Alliance, operates flights to 5 continents as well as to several Spanish cities. The Barça-Madrid clash will be available live on around 17 intercontinental flights as can be seen in details on the below chart;

Flight No. Date Departure Departure Time (Local) Arrival Time (Local) Arrival
1 22.Mar.15 IST 13:25 18:45 JFK
7 22.Mar.15 IST 13:35 19:25 IAD
9 22.Mar.15 IST 12:55 17:45 LAX
15 22.Mar.15 IST 09:30 18:10 GRU
17 22.Mar.15 IST 13:40 18:40 YYZ
20 22.Mar.15 IST 01:00 16:05 PEK
21 22.Mar.15 PEK 00:50 05:10 IST
26 22.Mar.15 IST 00:40 16:50 PVG
27 22.Mar.15 PVG 23:15 05:10 IST
33 22.Mar.15 IST 13:20 19:40 IAH
52 22.Mar.15 IST 01:15 19:30 NRT
53 22.Mar.15 NRT 22:30 03:45 IST
70 22.Mar.15 IST 00:50 16:40 HKG
71 22.Mar.15 HKG 23:15 05:10 IST
72 22.Mar.15 IST 00:50 16:35 CAN
73 22.Mar.15 CAN 23:10 05:20 IST
720 22.Mar.15 IST 19:35 05:10 BOM


In addition, for the second season in a row, the signal will be distributed in 4K Ultra HD, the very best picture quality capable of capturing every minute detail of the game thanks to its augmented reality and 'Super Zoom' features. The initiative adds value to the Liga broadcasts and bolsters the TV quality experience of one of the most-watched sporting events in the entire world.

The excellent match schedule for the American continent means that this match is expected to reach record audiences. As such, the Barça-Madrid clash will be live seen in Miami at 4 pm, 3 pm in Bogota, in Mexico City at 2pm and in Buenos Aires, Montevideo and Rio de Janeiro at 5 pm.

The match with global appeal

The clash can be followed live worldwide and several international networks have requested the personalized signal distributed by MEDIAPRO. Direct TV, Canal+ Poland, beIN Sports Arabic, beIN Sports USA and beIN Sports France will all have their teams on the ground in Barcelona to for the pre and post-match hook ups

This will be the first time the Swedish channel TV4 customize their signal from Camp Nou in a match between these two teams to provide all the details and exclusive footage to their viewers before, during and after the game.

Players and former players, coaches and celebrities from the world of sport will also be in Camp Nou to comment the match for different operators: Éric Abidal Ludovic Giuly, Sonny Anderson and Luis Fernández (beIN Sports France), Patrick M'Boma (Canal + Africa), Oscar Garcia, Victor Sánchez del Amo and Chad Johnson (beIN Sports USA), Takeshi Okada (Wowow TV Japan) and Rafał Wolski (Canal + Poland).

Up to 15 commentary positions have been requested by television networks worldwide to broadcast the Barça-Madrid clash live

300 professionals, 10 OB vans and more than 30 camera crews

MEDIAPRO is set to deploy a team fitting the importance of this sporting event which has generated so much interest. In order to offer the very best broadcast possible, at a national as well as an international level, more than 300 professionals will be on hand (producers, directors, floor managers, technicians…), 10 OB vans and a team of more than 30 camera crews will be on the ground in Barcelona’s Camp Nou stadium.

3 Super Slow Motion cameras have been drafted in to offer spectators the most spectacular replay footage imaginable, two goal line cameras to check whether the ball has crossed the line or not, a Beauty camera for spectacular elevated views of the stadium, a Travelling camera will provide lateral views and a High Velocity Pole Mini Cam positioned behind one of the goals set to capture fresh and difficult angles that would ordinarily be difficult to see in order to offer viewers around the globe an enhanced viewing experience.

A fresh perspective

With the upcoming match in mind, MEDIAPRO produced the special ‘Clásico, pese a todo’ (“The Clasico, despite everything”, documentary using previously unseen and exclusive footage from the last Madrid-Barça clash. Networks such as SKY Brazil, ESPN STAR (Asia), Canal+ Poland, TV4 Sweden, NTV Russia, M-Net South Africa, Belgacom, SKY Mexico and beIN Sports USA have all availed of the opportunity to allow their viewers to enjoy the documentary.

This production sets out to demonstrate just how this particular clash is capable of halting the activity of millions of people in their tracks all around the globe. This is a very different view of the last Madrid-Barça clash dedicated to all the lovers of football who were unable to enjoy the event in optimum conditions but, either way, managed to participate in what can only be referred to as one of the most sublime moments in the world of football.

Turkish Airlines, Inc.
Media Relations

About Turkish Airlines:
Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines is a 4-star airline today with a fleet of 264 (passenger and cargo) aircraft flying to 263 destinations worldwide with 220 international and 43 domestic. According to Skytrax survey of 2014, Turkish Airlines was chosen "Europe's Best Airline" for the fourth and "Best Airline in Southern Europe" for the sixth consecutive time. Having won in 2010 the world's "Best Economy Catering Service" and in 2013 the world’s "Best Business Catering Service" awards, Turkish Airlines was this year awarded the world's "Best Business Catering Service" and “Best Business Class Lounge Dining” prizes in the Skytrax survey. More information about Turkish Airlines can be found on www.turkishairlines.com.

About MEDIAPRO:
The MEDIAPRO Group occupies a leading position in Europe in multimedia content integration and the company enjoys a unique position in audiovisual content integration, production and distribution, with a staff of about 3,500 professionals. As a technical services provider to the audiovisual industry, the company produces and distributes audiovisual content, manages and distributes sporting events, produces film and interactive content, and provides post-production services. Technical engineering and broadcast services, consultancy in marketing and communication, advertising marketing and the design and production of themed channels are also a fundamental part of the activities of the MEDIAPRO Group. The MEDIAPRO team together with the company’s technical resources are at the forefront of innovation in the European audiovisual sector.

About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. The integration of Avianca Brasil is currently in progress. Overall, the Star Alliance network currently offers more than 18,500 daily flights to 1,316 airports in 192 countries.