Bentley Sets New Global Standards for Extraordinary Customer Service in Dubai

Three employees from Bentley Emirates and Bentley Johannesburg have become the first in the world to achieve Bentley Motors’ prestigious ‘Silver Award’ for their outstanding customer service skills, as part of the ‘Bentley Exclusive’ brand ambassador programme.  

In an award ceremony hosted by Board Member for Sales and Marketing, Chris Craft, at the world’s largest Bentley showroom on Dubai’s Sheikh Zayed Road, Azhar Hafeez and Nayas Khalam were presented with the prestigious silver Bentley pin and a framed certificate. Christelle Van Gool, from Bentley Johannesburg received her accolade at a separate event.

The Bentley Exclusive programme is a new global specialist training strategy focused on delivering an extraordinary sales and ownership experience for Bentley customers.

Employees who take part in the programme have a unique status and work exclusively with the Bentley brand. On completion of the immersive brand programme participants are awarded the prestigious Silver pin badge which denotes their Bentley expert status. 

Stephen Reynold, Regional Director for Bentley Motors Middle East, Africa and India comments:

“Bentley is renowned for making the world’s most luxurious motorcars, and our commitment to deliver an extraordinary experience goes into every aspect of our customers’ journey with us – the foundation of that is the special experience our customers have in our showrooms. We believe that passion is the key to our brand success and I’m very proud that the first three brand ambassadors in the world to achieve the Silver Award are from our retail partners in the United Arab Emirates and South Africa. I’d like to congratulate Ms. Van Gool, Mr. Hafeez and Mr. Khalam for their fantastic hard work and dedication and look forward to seeing them wearng their Silver pins with pride.”