Tourism & Hospitality | Sunday 14 June, 2015 1:54 pm |

Jeddah’s new luxury shopping destination – Boulevard - celebrated its soft opening with a launch event held on Tuesday June 9, 2015 and attended by more than 250 VIPs including retail industry leaders, fashion experts and key media influencers.

With four iconic red carpet dresses worn by famous figures on show at Boulevard, event guests were taken on a journey of fashion and elegance featuring three evening gowns and one cocktail dress worn at the Cannes Film Festival after parties and red carpet appearances. In addition, the eclectic Saudi artist Abdullah Qandeel presented a live demonstration of his paintings to the audience leaving them with unforgettable memories of luxury, art and inspiration.

To reflect its prestigious status, Boulevard collaborated with Al-Ghassan Motors to display four specially selected models of the exclusive Bentley automobiles. Known as the world’s most desirable high performance luxury car, just like in the world of fashion, a Bentley is tailor-made and customized to the personal taste and desire of its owner. Together with the famous brands present at Boulevard, shoppers can feel the exclusivity and enjoy the experience.

Boulevard is now ready to welcome Jeddah’s fashion followers and lovers of fine luxury goods to enjoy the life enhancing shopping experience that offers the best of the world’s fashion capitals - Paris, London, Milan and New York – all in one superb location where each iconic brand has its own independent boutique, individually designed to reflect the brand’s unique style and aesthetic values.

The ladies, men’s and children’s fashion boutiques already open at Boulevard are Armani Junior, Balenciaga, Brioni, Dolce and Gabbana, Dunhill, DG Junior, Gucci, Gucci Kids, Jimmy Choo, Loro Piana, Prada, and Zegna. Other boutiques include Christofle offering the best of French silverware and Patchi fine chocolates.

Other luxury brands including Giorgio Armani, GUCCI, Versace, COACH, Baccarat for the finest French crystal, and Porsche Design for the ultimate in modern style as well as Tiffany & Co. offering exquisite jewelry and precious gift items will be coming soon to Boulevard.

Located on Malek Road, Boulevard is designed as a luxury shopping environment that reflects the affluent lifestyle of Jeddah’s premium class, creating a unique venue where the elite clientele receives VIP preference and exclusive privileges.