Brand Videos on Twitter

Twitter Video improves a brand’s ability to share its story and attract loyal customers and followers. How can Twitter Video do this you may ask? Effective Twitter Video can boost engagement between businesses and consumers. An internal analysis revealed that a native Video on Twitter drives a larger overall engagement than a third-party Video shared on Twitter - generating 2.5 times replies, 2.8 times Retweets and 1.9 times Favorites. By uploading a Video, businesses add another marketing dynamic that helps leverage their products or services to consumers worldwide. Businesses can use Twitter Video to help cover events and/or launch new products as well as work equally well when holding your own event to gain traction online.

When @saadeddinpastry decided to expand their online presence by joining Twitter in 2011, they wanted to boost their sales by doing a campaign on their latest pastries and desserts during the holy month of Ramadan. They added a Twitter Video that helped relate their products to consumers during the holy month of Ramadan to gain maximum exposure. 

Twitter Video helps brands engage with consumers directly. Businesses can answer questions regarding their products by answering queries via the Video portal as well as promote their brands. @Samsung_Saudi has been taking advantage of Twitter’s brand Video to promote the new virtual gear #GearVR. The ability to record, edit and share Videos online has helped @Samsung_Saudi use this feature to engage with their target audience while leveraging their products and services. Twitter Video can also drive brand awareness by raising the profile of businesses while increasing the impact of your marketing all the while engaging with Twitter followers regularly. Tweeting about an upcoming sale or featuring a new photo or Video for new inventory helps gain new followers  as well stay engaged with regular followers by promoting new products and services.

Twitter Video can help garner more interactivity between brands and consumers by engaging with and involving followers in big events that they are not able to attend. @eXtrastores shared an exclusive Video showcasing their new W1 Android watch that is available in their stores, with people Retweeting and Favoriting the Video. Another example of Brand promoted Video is @PandaSaudi where they shared a Twitter Video promoting a 3 day discount special on electronics in their stores, where followers also Retweeted and Favorited the Video. People come to Twitter to discover new content. Whether your Video is educational, humorous or emotional, it helps draw in viewers. Research also shows that mobile Video is the most attention-grabbing of all digital advertising formats. On Twitter, 90% of Promoted Videos views happen on mobile devices. So it’s not surprising that 41% of users see that Twitter is the best place to discover Videos.  Even small business owners now have the opportunity to step from behind the brand and show the human side of their business. Their customers will be able to relate to them as a person, and not as a logo.