Business & Money | Wednesday 15 April, 2015 12:43 am |

Bridgestone Middle East & Africa in collaboration with Al Talayi Company, the sole distributor of Bridgestone tyres in Kingdom of Saudi Arabia, introduced the T001 to its TURANZA line of premium touring tyres.

“ The new TURANZA T001 offers maximum ride comfort and superior performance, especially for long distance touring and higher speed,” said Sulaiman Alqesoomi, General Manager of Al Talaye Co, Ltd.

The launch took place at Bridgestone facility in Aprilia, Italy on 1st April to a host of representative media from the Kingdom of Saudi Arabia.

Bridgestone has been for a long time the global No. 1 share in the tyre industry and a top provider of quality tyres for vehicles of all types and categories by preparing its product lines like Potenza for sports segment, TURANZA for touring, and Dueler for SUV segment.

“Designed for a broad range of vehicles including premium saloons, Turanza T001 delivers a luxurious ride through an optimal balance of comfort and handling.” said Mr. Shinya Hisada, Director of Consumer Product Business at Bridgestone Middle East & Africa. “The new Bridgestone TURANZA T001 meets today's most important requirements of a tyre - superior comfort, safety and longer wear life.”

Bridgestone is also one of the top tyre brands in Saudi Arabia, and also providing tyre services at highest professional levels and standards for the sole purpose of achieving highest levels of customer satisfaction.

TURANZA, one of Bridgestone flagship product lines, paved a new way of touring category in the tyre industry and since late 1990’s it has been a pioneer and leader of this category and renowned as “silence & comfort” tyre. TURANZA series has received a favorable reputation and became the best-selling touring tyre in GCC countries including Saudi Arabia. Regardless of its success and high reputation in the markets for the last two decades, Bridgestone has continuously studied drivers’ needs and requirements and kept improving TURANZA series based on “silence & comfort” concept.

Today in Saudi Arabia, vehicles have become lighter but more powerful, more people drive longer distances at high speeds, and above all, much more cars in streets cause more traffic jams and accidents in city areas and make drivers more stressful.
Considering these changes of the industry in Saudi Arabia, Bridgestone has improved renowned TURANZA concept and developed a new product for providing peaceful driving with confidence and without any worries during their trips. The new tyre makes a driver feel easy to control his vehicle when trying to avoid road hazards. It makes even his passengers feel comfortable and safe. This is TURANZA T001, a “silence & comfort” tyre with superb handling performance.
TURANZA T001 stands as the epitome of comfort, luxury and first class feeling providing extremely comfortable performance, peace of mind and touring capabilities for long distance trips in all seasons of the year due to significant improvements of performance on both dry and wet surfaces.

TURANZA T001 is developed for those who demand strong and safe performance when driving at high speeds during long trips but don't like sports performance tyres which compromise on comfort and produce high noise. Moreover, those passengers including executives who usually sit in the back seat accomplishing their office work will be able to feel and enjoy the unique first class atmosphere of quietness and comfort which is enhanced by the use of TURANZA T001.
That is said, no wonder that TURANZA T001 tyres are chosen as original equipment by premium OEM for premium European car brands such as Mercedes Benz A-class & B-class, BMW 2-series & 3-series and others due to their superior balance between silence, comfort, handling and braking performance with Bridgestone's innovative technology (“Noise Reduction Groove”, “High Angle Block” tread pattern etc).

Therefore, when you buy a TURANZA T001 tyre, you needn't worry about harsh roads, bumps and pothole covers as you buy also your peace of mind and safety for you and your family in addition to first class luxury feeling while driving your premium sedan in a remarkable quiet cabin free from road and asphalt noise where your children can sleep in comfort, safety and peace during trips.

On the other hand, Bridgestone is also inaugurating coming April the second TURANZA tyres line "TURANZA AR-20", which is the basic model of our flagship brand, TURANZA. If TURANZA T001 would give “First class comfort”, TURANZA AR-20 would be “Business class comfort”. TURANZA AR-20 satisfies drivers’ needs to buy reliable tyres to drive safely with reasonable price. TURANZA AR-20 achieves excellent balance between safety and comfort, which are DNA of Bridgestone and TURANZA. Even if you consider your car as a means of transportation, you can feel the top level of comfort and safety. TURANZA AR-20 is mainly for mid-small size sedan and hatchback cars such as: Toyota Corolla, Honda Civic and Hyundai Elantra.