Technology & IT | Tuesday 17 March, 2015 12:45 am |

Get more out of every experience with the beautifully crafted HTC One M9’s
unique combination of elegance and performance

HTC today unveiled its most personal, beautiful and powerful smartphone yet, the HTC One M9, at a press conference held at the Armani Hotel, Downtown Dubai. The newest flagship in the globally acclaimed HTC One family, the HTC One M9 is a classic yet timeless celebration of beauty and elegance that combines high style and performance, enabling you to get the most from your mobile phone.

Philip Blair, President HTC, EMEA said: “HTC is consistently pushing the boundaries, we broke records with the HTC One M9. Today HTC is one of the top three preferred smartphone brands in the region. Our objective is to consolidate our presence in the region and we plan to achieve this by continuously listening to our customers’ needs and delivering great products.”

“Our newest smartphone, once again, pushes the boundaries of innovation and design by offering our customer a more intuitive phone and a more refined experience than ever,” said Nikitas Glykas, Vice President, HTC MEA. “At HTC we have directed our efforts into building a brand around innovation, customer insight and value. We want our product to be an extension and an indispensable part of our customer’s lives. The M9 is the quintessential smartphone of choice for ardent technology and lifestyle enthusiasts.”

A complete celebration of design
Building on a three-year pursuit of excellence, the HTC One M9 melds the best of the award-winning HTC One M7 and HTC One M8 into a stunning, iconic design. Distinct metal edges combine perfectly with graceful curves for a jewellery-grade look. Small and easy to hold, the crafted, all-metal unibody design is highlighted by an exquisite dual-tone silver and rose gold¹ finish that is as distinctive, as it is durable. Mirror-polished gold sides cascade effortlessly into a hairline brushed silver back panel, encasing a bright and vivid display.


HTC Sense 7: An extension of you
Your phone should make a statement about who you are and the new HTC Sense™ 7 experience puts you in control of everything. Highly customisable and intuitively you, Themes puts you at the centre of the smartphone experience, intelligently analysing your favourite photos to modify the look and feel of your apps, colour scheme and backgrounds.

As your always-on travel companion, your smartphone is perfectly placed to enrich your mobile life. Sense 7 reinvents the home screen to deliver the most useful apps to the homepage based on your location. Whether at home, work, or play, you’re never more than a click away from the features you need with this contextual, customisable widget. A more intelligent HTC BlinkFeed™ also makes it easier to uncover the hidden gems that surround you by using location data to recommend points of interest, news and information.

Incredible imaging: Helping you create your best memories
With the best camera being the one you carry in your pocket, your smartphone should make it a breeze to take brilliant, creative and fun images. The HTC One M9’s cameras are designed to capture every moment in amazing quality, allowing you to relive those moments again and again. The main camera features an incredible 20 megapixels that accentuate every crisp, intricate detail and a sapphire cover lens that protects from scratches. For vivid video that looks like the latest blockbuster, the camera also shoots movies in 4K resolution.

The best moments take you by surprise and spontaneity often doesn’t come fully lit. The ultimate companion of the impulsive snapper, the HTC One M9 addresses low-light shots with a powerful UltraPixel™ front-facing camera. Dynamic auto exposure and UltraPixels that capture 300% more light than standard cameras deliver sharper, more natural and balanced self-portraits in any lighting conditions.

HTC Sense 7 with HTC’s EYE™ Experience software makes taking creative pictures easy. A host of new editing effects including Shapes, Prismatic, Elements and Bokeh allow you to add a little bit of individual artistry into every shot, with the Zoe™ app automatically editing them, putting them to your choice of music² and letting friends remix the collection with their own shots to create a shared celebration from every moment.

With so many incredible images, quickly showing your friends those brilliant shots could become an issue. Wherever they’re stored, the new One Gallery makes it easy to search through your entire photo library, viewing images saved on the phone, on social media, and on select cloud platforms. The gallery puts your whole image library at your fingertips, searching by date, location, event, album or even the images themselves with Image Match.

Exhilarating audio: Hear the difference
A truly great viewing experience deserves sound that puts you on the front row. The HTC One M9 guarantees a larger-than-life soundtrack courtesy of HTC BoomSound™. The HTC One family’s iconic dual front-facing speakers, now combined with 5.1 channel Dolby® Surround sound3 simulation, get you even closer to the action, delivering extraordinary, cinema-style surround sound. Uniting HTC BoomSound and Dolby Audio™ creates immersion vibrant audio experience, so you can enjoy movies with rich, clear and powerful sound even without connecting headphones or external speakers. Whether listening via the stereo speakers or headphones, even the most discerning music fans will be blown away by the phone’s support for perfect, 24-bit high-definition sound that surpasses even CD quality. HTC’s unique combination of HTC BoomSound, Dolby Audio™, a finely tuned sound profile, and Qualcomm® Immersive Audio gives all of your music and movies an unmistakable HTC One M9 flavour.

Connecting your world
Smartphones are fast becoming the central hub for home entertainment and HTC Connect™ makes it easy to enjoy your multimedia experience beyond your phone. A three-finger swipe on the screen connects the phone to compatible TVs or external speakers from leading manufacturers including Harman Kardon. HTC Connect’s integration with Qualcomm® AllPlay™ smart media platform and Blackfire Research™ wireless media technology, allows you and your friends to stream high quality content from your smartphones to multiple home entertainment devices around the house. The playlist feature also allows multiple smartphones to share a speaker with Qualcomm AllPlay. For the ultimate connected smartphone-powered TV experience, the HTC One M9 comes exclusively preloaded with the Peel® Smart Remote app. Instantly connecting you to the shows you love, the app even learns from your viewing habits, transforming your phone into a personal TV guide and remote control.

Accessories and availability
For a standout look, the HTC One M9 will be available with a range of unique and customisable accessories including the second generation HTC Dot View case, which adds more retro personalisation thanks to a host of new features and colour options. A transparent back keeps your smartphone pristine without hiding it from the world with the case injecting fun into even the most tedious commute by transforming into a mini games arcade. The new HTC Dot View case won’t even get in the way of apps such as Instagram, Snapchat and Badoo with through-the-case notifications alerting you to the latest photos, messages and check-ins.

Life has no limits, and when your adventurous side takes you into the unknown, an IP68 water resistant Active Case and Active Headset means that your phone can boldly follow wherever the action takes you, keeping up with the pace of the most epic adventures.

The HTC One M9 will be available in dual-tone silver and rose gold, single-tone gunmetal grey, single-tone gold and dual-tone gold and pink in all operators and electronic stores, across the region from the end of March.

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¹ All references are to colour, not actual metals
² Do not use copyrighted materials without permission
3 Manufactured under license from Dolby Laboratories. Dolby and Dolby Surround are trademarks of Dolby Laboratories

More information on the HTC One M9, including a full list of accessories, can be found at www.htc.com.

About HTC
HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and Desire lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile experiences for consumers around the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). www.htc.com


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HTC One M9
Specifications

SIZE: 144.6 x 69.7 x 9.61 mm
WEIGHT: 157g
DISPLAY: 5.0 inch, Full HD 1080p

PLATFORM
• Android™ 5.0 (Lollipop) with HTC Sense™


PROCESSOR
• Qualcomm® Snapdragon™ 810 octa-core CPU
• 4 x 2GHz + 4 x 1.5GHz
• 64-bit processing


MEMORY
• Total storage: 32GB, available capacity varies1
• RAM: 3GB
• Expandable: microSD™ expansion supports additional memory cards up to 128GB (optional cards not included)

NETWORK2
2G/2.5G - GSM/GPRS/EDGE:
• 850/900/1800/1900 MHz

3G UMTS
Varies by region
• 850/900/1900/2100 MHz

4G LTE
Varies by region
• FDD: Bands 1,3,5,7,8,20,28
• TDD: Bands 38,40,41

SIM
• Nano SIM


SENSORS
• Ambient Light Sensor
• Proximity Sensor
• Accelerometer
• Compass Sensor
• Gyro Sensor
• Magnetic Sensor
• Sensor Hub

LOCATION
• Internal GPS antenna + GLONASS

CONNECTIVITY
• 3.5 mm stereo audio jack
• Bluetooth® 4.1 with aptX®
• Wi-Fi®: IEEE 802.11a/b/g/n/ac (2.4 & 5 GHz)
• HTC Connect™ for wirelessly streaming media from the phone to compatible multi-room audio systems, TVs, portable speakers and home entertainment systems
• DLNA® for wirelessly streaming media from the phone to a compatible TV or computer
• HDMI MHL 3.0
• CIR
• micro-USB 2.0 (5-pin) port
• NFC

SOUND
• HTC BoomSound™ with Dolby Audio™3


CAMERA
Main camera
• 20MP with sapphire cover lens
• Auto-focus, BSI sensor
• f/2.2, 27.8mm lens, 4K video recording

Front camera
• HTC UltraPixel™
• BSI sensor
• f/2.0, 26.8mm lens, 1080p video recording

MULTIMEDIA
Audio supported formats:
• Playback: .aac, .amr, .ogg, .m4a, .mid, .mp3, .wav, .wma, .flac
• Recording: .aac

Video supported formats:
• Playback: .3gp, .3g2, .mp4, .wmv, .avi, .mkv
• Recording: .mp4

BATTERY4
• Capacity: 2840mAh
• Talk time:
Up to 25.4 hours for 2G / 21.7 hours for 3G
• Standby time:
Up to 391 hours for 2G / 402 hours for 3G 5

AC ADAPTER
• Voltage range/frequency: 100 ~ 240V AC, 50/60Hz
• DC output: 5V and 1.5A

ADDITIONAL FEATURES
• Dual-tone metal unibody
• Themes
• HTC Sense Home
• One Gallery
• Photo Editor











Notes:

1. Available storage is less due to phone software. Approximately 21GB storage available for user content. Available storage is subject to change based on phone software updates and apps usage.

2. Network bands in regions may be different depending on the mobile operator and your location. 4G LTE only available in select countries. Upload and download speeds also depend on the mobile operator.

3. Manufactured under license from Dolby Laboratories. Dolby, Dolby Audio, and the double-D symbol are trademarks of Dolby Laboratories

4. Battery times (talk time, standby time, and more) are subject to network and phone usage.

5. A Standby time specification ("specification") is an industry standard that is only intended to allow comparison of different mobile devices under the same circumstances. Power consumption in a standby state is strongly dependent on factors including but not limited to network, settings, location, movement, signal strength and cell traffic. Comparisons of different mobile devices using such a specification can therefore only be done in a controlled laboratory environment. When using any mobile device in real life circumstances for which the mobile device is intended, the standby time could be considerably lower and will be strongly dependent on the factors as mentioned above.

Specifications are subject to change without prior notice.

© 2015 HTC Corporation. All rights reserved. HTC, HTC One, and all other HTC product and feature names are the trademarks or registered trademarks in the U.S. and/or other countries of HTC Corporation and its affiliates. Android is a trademark of Google, Inc. Qualcomm and Snapdragon are trademarks of Qualcomm Inc. microSD is a trademark of SD-3C, LLC. LTE is a trademark of ETSI. Bluetooth is a trademark of Bluetooth Sig, Inc. AptX is a trademark of Cambridge Silicon Radio Ltd. DLNA is a trademark of Digital Living Network Alliance. Wi-Fi is a trademark of the Wi-Fi Alliance.

Applicable carrier network and data plan required for 4G LTE. Contains Li-ion battery, which should be recycled or disposed of properly.