Canon’s industry study to shape the new role of print across the region

Canon Middle East (CME) is hosting a webinar to announce the results of an industry-first study on trends impacting the print industry. TheCanon ME Printing Industry Market Study 2020 was conducted in partnership with Middle East Printer Magazine and aims to support print businesses looking to implement an informed and sustainable business strategy in a post-COVID world.

The webinar will be hosted on Tuesday, August 25, 2020 at 11 AM, during which Canon ME will reveal the results of the study and will present an in-depth overview of the print market and the current state of the industry during COVID-19.

The study will also look into the opportunities, challenges and the latest market trends in the regional printing industry and more specifically the Gulf region. Furthermore, the webinar will showcase the shift towards digitisation, a move accelerated by the current situation.

The study covered industry stakeholders from the printing industry as well as brand owners from the United Arab Emirates, Saudi Arabia, Kuwait, Bahrain, Oman, and the Levant from June 2020 until the first week of July 2020.

Shadi Bakhour, B2B Business Unit Director, Canon Middle East, said: “Canon is committed towards the growth of the print industry in the region. The study is the first of its kind and our goal  is to support businesses in the print industry shape their business decisions as accurately as possible as they navigate a new normal and adapt to recent changes based on fresh insights.”

“The past few months have impacted how all industries operate, and more specifically for the print industry, the emphasis on digital trends holds many opportunities if these are implemented with foresight and the investment in the right products and services. The webinar will address all these topics and support the industry transition toward a new path of growth,” added Bakhour.

The webinar will conclude with a panel discussion around the result of the study moderated by Eithne Treanor, Founder and CEO of E. Treanor Media. The featured panel speakers will include Sunil Pandita, Director, Production, United Printing & Publishing; Alex Jahanbani, Editor, ME Printer; and Ayman Aly, Senior Marketing Manager, B2B, Canon Middle East.