Technology & IT | Tuesday 17 March, 2015 11:22 am |

- Store represents brand's 150th POS in the Middle East


- Casio Middle East FZE, have announced the opening of their 6th G-Factory store and 150th POS in the region at Dubai's Al Ghurair Centre. Spreading over 854 square feet at one of the city's most famous shopping destinations, the outlet will be Casio's largest in the region.

The store was inaugurated by Hiroshi Nakamura, Senior Executive Managing Officer and Board Member of Casio Computer Co. Ltd., and features a full selection of the brand's best loved ranges including the iconic G-SHOCK and Baby-G models. The outlet will focus the spotlight on some of the most sought after and fashionable Casio timepieces, which are renowned for their use of cutting-edge technology and a sense of style.

The opening of the new G-Factory store, with latest-generation design is part of Casio's strategic expansion plan for the region, which is intended to further widen the Casio footprint and retail presence across the Middle East. To celebrate the launch of the new outlet, Casio also launched the innovative Oceanus brand of high end full-metal GPS Hybrid Wave Ceptor timepieces for the first time to their loyal customers in the region. Casio watches are distributed across the UAE by Mid Asia Trading LLC.

“Casio Middle East is proud to announce the opening of our largest retail outlet and G-Factory store in Al Ghurair Centre, which is one of Dubai's better-known shopping malls and renowned for being a pioneer of the concept in the region,” said Tsuneo Nagai, Managing Director of Casio Middle East.

“The high footfall in the Centre will allow us to reach a wide spectrum of shoppers with a greater variety of our best timepieces as we continue to expand in the region, we look forward to opening several more outlets in the imminent future,” Mr. Nagai observed.

Casio timepieces provide accurate time information anywhere, all the time. They boast rich technology and functionality that provides users with a variety of useful data, not just the time. Casio aims to provide watches that allow people to expand their horizons and enjoy life more.

Casio Middle East is the regional subsidiary of Casio Computer Co. Ltd., overseeing sales and marketing activities across the GCC. Casio has been supplying their wide range of innovative products to countries in the Middle East through sales agents since the mid-1970s. Beginning in October 2013, Casio Middle East FZE has been working in tandem with sales agents in each of the countries and carrying out sales and marketing activities tailored to these countries.