Cars & Autos | Thursday 4 June, 2015 1:05 am |

Jaguar is challenging conventional perceptions of innovation and performance in its newly revealed ‘Forward Thinkers’ film series. The Jaguar MENA brand initiative will feature individuals from four different countries across the Middle East region, capturing each of their inspirational stories.

Saluted by Jaguar as some of the region’s contemporary innovators and progressive thinkers from KSA, Kuwait, Lebanon and the UAE, each individual ‘Forward Thinker’ personifies the Jaguar brand through their daily lives and like Jaguar they strive to stay one step ahead with their energy, determination and passion for life.

To support the expanding line-up of vehicles in the MENA region, which now includes the recently launched Jaguar XE, the ‘Forward Thinkers’ initiative will capture the characteristics of the Jaguar XE through the ambassador stories. Drawing comparisons between their daily lives and the Jaguar XE, the ‘Forward Thinkers’ series will include stories about innovation, technology, and design from each of the individuals in their respective fields.

Speaking about the new campaign, Chris Wilde, Brand Director for Jaguar Land Rover MENA, said: “Our recent product launches and marketing activity have signalled to consumers that Jaguar is a brand on the move, just like our ‘Forward Thinkers’. Working with these talented influencers has been a real honour and we look forward to sharing their stories with our audiences through the film series.”

The new Jaguar XE is a true driver’s car that has redefined the mid-size sports saloon, bringing levels of innovation and luxury never before seen in the segment. Built exclusively in the UK, the Jaguar XE combines thrilling performance, class-leading design, intelligent technology features and Jaguar’s all-new aluminium architecture.

The five influencers in the ‘Forward Thinkers’ series include social media figure, Hamad Qalam (Kuwait), founder and CEO of Lomar, Loai Naseem (KSA), renowned architect Bernard Khoury (Lebanon), and entrepreneur and motivational speaker Anas Bukhash (UAE).

The series of films will be hosted on the Jaguar MENA blog and the Jaguar MENA social platforms.


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For more information please visit live.jaguar-me.com

For further information log onto newsroom.jaguarlandrover.com , live.jaguar-me.com or contact: Angelina Hedra at Weber Shandwick MENA on +971 4 445 42 22 / email jlr@webershandwick.com



Notes to editor:

Hamad Qalam (Kuwait) – Named as one of the most influential people in Kuwait in 2012, Hamad is a social media figure popular among young male and female audiences and the founder of Hamad Qalam, a PR and marketing consultancy.

Loai Naseem (KSA) – The Jeddah born founder and CEO of Lomar, the futuristic Thobe designer brand. A graphic design graduate and former art director, Laoi founded the Lomar brand in 2005 with an ambition to redefine the thobe.

Bernard Khoury (Lebanon) – Internationally acclaimed architect, Bernard has developed a significant diverse portfolio of iconic projects on both a local and global scale. Co-founder of the Arab Center for Architecture, Bernard has lectured and exhibited his work in prestigious academic institutions in Europe and the U.S. His work has been extensively published worldwide by the press.

Anas Bukhash (UAE) – Managing Partner of Ahdaaf Sports Club, Anas launched the first indoor astroturf sports facility in the UAE while holding his role as Managing Partner of Bukhash Brothers, a celebrity/ talent management and marketing agency in the UAE. A seasoned professional with over 12 years’ experience in the corporate world, he possesses strong qualities for entrepreneurship and business leadership.

About Jaguar MENA:
Jaguar is one of the world’s premier luxury sports saloon and sports car marques. For over 90 years, Jaguar has pushed the boundaries of what is possible, inspired by founder Sir William Lyons. Alive Technology is at the heart of the Jaguar DNA, so every innovation and technology in a Jaguar is developed to create a driving experience that always feels instinctive.

Jaguar has built up a loyal following in the MENA region, due in part to the brand’s focus on investing in exciting new technology and R&D resulting in breakthrough products for new markets and growing segments.

Today’s line-up, the strongest in the brand’s history, consists of the Jaguar F-TYPE Convertible and Jaguar F-TYPE Coupé, XJ luxury sedan, the all-new Jaguar XF sports saloon, the newly introduced aluminium-intensive Jaguar XE which is setting the standard for driving dynamics in the midsize segment and of course the recently announced Jaguar F-PACE, the company’s all-new performance crossover that will join the line-up in 2016.

Visit the Jaguar & Land Rover social channels:

Jaguar MENA
https://www.facebook.com/JaguarMENA
https://twitter.com/JaguarMENA
http://www.youtube.com/JaguarMENA
http://instagram.com/JaguarMENA
http://www.flickr.com/photos/JaguarCarsMENA/
http://live.jaguar-me.com/
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