Business & Money | Tuesday 19 May, 2015 1:54 pm |

Chevron Al Khalij announced that its premium range of motor oils under the Caltex Havoline® brand is now manufactured in the United Arab Emirates (UAE) at a world class plant, utilizing global formulations to ensure continued consistency and reliability in the quality and availability of products across the Gulf Cooperation Council countries and Middle East.”


The company has also refreshed its passenger car motor oils product line with a complete new label design that provides a premium and differentiated look and feel, as well as introduced one additional product to its range. As part of the brand refresh, all synthetic products have been rebranded with ProDS™, emphasizing the professional-level deposit shield protection that is provided.

“Given the proven track record of Havoline® with Deposit Shield® Technology in maintaining engine performance, preserving engine life and maximizing fuel economy, we felt a need to emphasize the unique propositions of our premium products. We believe that there is scope for increased sales of the synthetic range in comparison to conventional products in the GCC market,” said Adriaan J. de Kok – Area Business Manager, Gulf and Middle East, for Chevron Al Khalij, the registered branch name in the UAE of Chevron Asia Pacific Holdings Limited.

Havoline motor oils have protected engines against harmful deposits using innovation and technology since 1904. Today’s Havoline lives up to its heritage with its latest technology: Havoline® ProDS™ Fully Synthetic LE SAE 5W-40 with Deposit Shield® Technology is a premium, fully synthetic oil that is formulated with 100% synthetic base stocks and the latest, most advanced additive technology, leading to slower oil degradation and longer oil drain intervals than conventional oils.*

Rashid Al Ameeri - General Manager, EPPCO Lubricants said, “We are committed to offering high quality products and services to our customers that ensure their investments in their vehicles are protected. Millions have trusted Caltex Havoline motor oils for more than 100 years. This is a product with a proud heritage like our joint venture with Chevron in the UAE.”

Havoline® with Deposit Shield® Technology
The advanced additives in Caltex Havoline with Deposit Shield Technology work together to protect the engine, by forming a protective coating that effectively shields engines from deposits, corrosive agents, metal-to-metal contact, and the extreme temperatures of combustion. This layer of protection ensures smooth running of the engine for top performance.

The new labels design focuses on highlighting the benefits of protection of fully synthetic range of Havoline. The brand’s promise of “Protect What Matters” is reinforced by the larger shield icon on the label, and the new fully synthetic range underscores the professional level of protection that the brand offers through its Deposit Shield Technology.