Discover World of Fashion 2017 on Mall of the Emirates’ new app feature

Mall of the Emirates—the region’s first shopping resort and flagship luxury destination by Majid Al Futtaim— has launched its World of Fashion feature app as part of its commitment to enhance customer experience through innovation. Users can stay up to date with the Autumn/Winter ’17 season and this year’s World of Fashion daily schedule of celebrity appearances, live interviews, pop up workshops, social events and fashion presentations. The World of Fashion feature app is the newest innovation by Mall of the Emirates, as the mall continues to pioneer the way in which customers engage with its signature events from the comfort of their mobile. 

“At Mall of the Emirates we continuously adopt unique and innovative services that not only transform the way people shop but also change the way people experience our curated events. The new World of Fashion feature is an example of our efforts to introduce customer-centric enhancements through innovation in line with our vision to create great moments for everyone, everyday,” said Hussain Moosa, Director for Mall of the Emirates.

The new smart feature gives users an exclusive preview to Mall of the Emirates’ entire Autumn/Winter campaign including World of Fashion, House of Bazaar and SIMPLY Dubai. From learning more about the international and regional celebrities attending this AW’17, to reserving a coveted seat at headline events, the World of Fashion app is the gateway to this season’s most talked about event.

Users can enter Dubai’s most fashionable address, House of Bazaar, for an inside view of the bespoke spaces carefully curated by industry insiders. Visitors are invited on a virtual journey through each of the curated rooms of fashion, beauty, wellness and nursery for an inspirational look into what is trending this season. Users can browse over 40 stunning ‘It’ pieces or Dubai-exclusive products featured in the house in the virtual closet and connect directly to the luxury stores in Mall of the Emirates via the app.

Known for bringing the biggest names in international fashion and style to Dubai, users can stay up to date with Mall of the Emirates’ busy programme of exclusive celebrity appearances and events during World of Fashion. Visitors can learn more about each special guest in anticipation for the most talked about style event of the year. Fashion enthusiasts can plan their schedules and reserve seats for fashion presentations, workshops and to see special guests Roksanda Ilinčić, Jen Atkin, Shiva Safai and more at House of Bazaar. Conveniently, every booking will be added to the users’ mobile device calendar and a notification email will confirm each reservation.

Budding bloggers and style enthusiasts can connect to Mall of the Emirates’ SIMPLY Dubai conference via the feature app to reserve a seat at the international fashion and style event. Guests can view the conference schedule and read about the keynote speakers which include highly-anticipated discussions with headline guests, Catt Sadler and Jacey Duprie as well as panel talks with regional influencers.

What’s more, visitors looking for AW’17 inspiration can get fashion and styling tips, and stay up to date with the season via blog articles on the feature app.