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Eye of Riyadh
Business & Money | Sunday 14 April, 2019 12:45 pm |
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Dofreeze LLC Enters Distribution Arrangement with ATS, the FMCG arm of Mohamed Yousuf Naghi and Brothers Group

 Dofreeze LLC, a leading bakery snack company based in Dubai offering market-leading products across four continents to over 50 countries, is celebrating the beginning of 2019 with a bevy of exciting announcements, including its agreement with Arabian Trading Supplies, a company belonging to Mohamed Yousuf Al Naghi and Brothers Group. Through this agreement, Eurocakebakery snack products will be distributed to large and small supermarkets and groceries across KSA. ATSdistributes globally esteemed brands such as Mars, L’Oréal, Reckitt Benckiser, Vichy, Lavazzaand many more. ATSwas previously distributing Americana’s bakery range and will replace Americana with Eurocake in its network as of February 2019.

A full range of Eurocake snacks such as cakes, brownies, and cookies will be available across all KSA supermarkets and groceries.

Established in 1999, Dofreezeis the company name that symbolizes a diversified, forward-thinking and trend-setting bakery snacking business based in Dubai. Today, the company’s delicious and market-leading products are sold across four continents to over 50 countries including the United States, Canada, China, Australia, Singapore, Hong Kong, and the entire Middle East supplying all leading retailers like Walmart, Carrefour, 7 Elevens and many more. 

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