du Football Champions awarded Gold for its successful engagement of UAE youth

duFC, a partnership with LaLiga, which created the only international scouting platform in the Middle East and featuring the UAE’s Schools and Streets Cups, received a Gold award for the Best Sport Marketing Campaign of the year at the 2017 SPIA awards last night.

This latest award follows earlier awards which recognized the platform for quality execution winning the 5-star event under Dubai’s official Sports Events Ranking System a few months ago, one of only 4 other events and winning the gold SPIA award for best youth development.   

This latest award recognizes the impact of duFC’s marketing campaign, whose creative execution enabled it to reach the largest number of male and female football enthusiasts to partake in their favorite sport and fulfill their football aspirations of becoming pro-players.

Commenting on the results, Mr. Osman Sultan, CEO, du, said, “We are extremely proud of the recognition of duFC, the region’s first and only international scouting platform, which has successfully reached all the youth across the UAE, and helped to discover true talents from the far reaches of the country, including Liwa, the home of one of this year’s top talents, and we are committed to developing them to become international football stars.   This award is the award of the entire community of the UAE and its youth, whose passion for football is the driving force that has established duFC, a valuable initiative brought to life through the close partnership of public authorities and the private sector.”

Speaking after the ceremony Hussein Murad, CEO of Inspiratus, the organizers of duFC, said: “We are very honored by the recognition of the duFC marketing campaign as the best across the region.  Its most vital impact was the response of thousands of youth from across the UAE who wanted to participate in the tournaments for a chance to play in a world-class nationwide tournament and be discovered to realize their dreams. We thank our partners du and LaLiga as we celebrate this recognition and dedicate this win to all the youth across the UAE whose engagement and enthusiasm is the inspiration that drives the platform’s success.”

duFC is organized by sports marketing specialists Inspiratus, in partnership with LaLiga, the Sports Councils and all Education Authorities. duFC, featuring UAE Schools and Streets Cup, offers boys and girls 11-18 with the opportunity to play football at world class standards.