du gets moving for this year’s Dubai Fitness Challenge

du, from Emirates Integrated Telecommunications Company (EITC), has announced participation in the Dubai 30x30 Corporate Challenge conducted as part of the Dubai Fitness Challenge (DFC). Launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai, DFC invites everyone to complete 30 minutes of activity every day, for 30 days. 

This annual fitness festival features a month-long calendar of physical events with du calling on employees to and work towards a healthier lifestyle. du employees participated in Dubai Run, Dubai Ladies Run, Dubai Holding Skyrun, Shaikha Hind Tournament, Conqueror Challenge and a host of fitness activities organized exclusively for du staff and their family members.

du is highly tuned to employee health and well-being as it positions itself to attracting talent and fostering a thriving culture which spurs positivity and productivity in the workplace. Across the company, numerous fitness and wellness activities will be organised during the 30-day citywide initiative including family day, weight management programs, FIFA activations including soccer tournaments and competitions as well as yoga classes. 

With a focus to support a culture of health and wellbeing, du continues to provide health focused content and resources to employees during DFC so they integrate tips and techniques into their life and work balance.