Dubai gears up for the region’s most popular fitness festival

The countdown is on for the region’s largest celebration of fitness and healthy living. The Sun & Sand Sports (SSS) Fitness Fest races into The Palm, Skydive Dubai on November 4 & 5 with activities, fun challenges, exciting competitions, and healthy cooking shows for the whole family.

Adding further excitement to the action-packed weekend, organisers have confirmed that the annual Dubai Women’s Run will start and finish at SSS Fitness Fest, with 7,000 women running through the festival. Paired with The Strongman Champions League Finals, the festival is the perfect place for visitors to become inspired to kick-start their own active, healthy lifestyles. 

SSS Fitness Fest will also feature fun for the whole family with the UAE’s largest inflatable obstacle course where children and parents will enjoy climbing walls, passing through hurdles and jumping through hoops. The family fun will continue with free activities including basketball hoops, belly dancing classes, wall climbing, cricket, football and running.

Various activities and challenges suited for every fitness level are available throughout the two-day festival -- from trying the latest equipment in exercise demos, competing at play offs, watching a muscle fitness showdown, to riding a Jeep on a custom-built obstacle course.  Tough challenges are also featured at the festival with the World Finals Strongman Champions League where top 10 finalists from all over the globe will fiercely battle it out for the title of the ‘Strongest Man in the World,’ and a tough calisthenics competition, Battle of the Bars.

The festival will be headlined by international sensation Joe Wicks, also known as ‘The Body Coach’ on November 5. Joe will give inspirational talks, hold cooking demonstrations, and High Interval Training at the event.

“It’s only two weeks until we kick off our second year edition and we can’t wait to welcome all health and wellness enthusiasts, as well as families and friends who are looking for a fun, action-packed and inspiring day out,” said Chris Fountain, Managing Director of Turret Media which organises the event. “The festival packs a real punch, featuring everything from celebrity demos and world-class fitness events and brands, to family fun, sports, shopping and children’s games, and children under 16 can come for free”

The event is proud to be sponsored by some of the leading fitness and highly recognized brands :  Samsung which is headlining the main stage; AM Sport and Careem for the Strongman Champions League; PhD are sponsoring the muscle beach, Transform medical and fitness are sponsoring the GJ Cup facilitated by the IFA, Jeep are running an off-road Jeep experience and Mefit Pro and taking over the main stage on Friday as they instruct back to back Les Mills classes for everyone to join in.

SSS Fitness Fest tickets for adults cost AED 40 in advance via www.fitnessfest.ae or AED 50 on site, while kids under 16 go free.