Dubai invites summer dwellers to ‘Own The Summer’

Dubai Summer Surprises (DSS) — the largest, longest running and most successful summer sensation of its kind in the region— is set to stun Dubai’s residents and tourists with its return of 19th edition this year. Encouraging everyone to ‘Own The Summer’, the seasonal extravaganza offers 43 days of exhilarating shopping, entertainment and experiences from 9 July to 20 August, 2016. 

Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), promises this year’s highly anticipated DSS 2016 to be an entertaining and exciting season for all, featuring exclusive opportunities to maximize the fun during the warmer months. With a much awaited line-up of events and activities including visits and performances from international stars and cartoon characters, stage shows, roaming acts, in-mall events, interactive workshops, surprises, and retail and dining promotions, shoppers will be privy to unparalleled deals and discounts throughout participating malls, hotels and restaurants across the city. 

Transforming the city into a truly unique location for a summer fiesta, the annual event ensures happiness and joy to summer dwellers in a global city, enriched by a diverse and cosmopolitan population. Dubai truly epitomizes a holiday hub through world-class hospitality, retail and dining options as well as iconic attractions such as skiing indoors encompassing a cool escape for the summer.

Prominent for Dubai’s unique shopping experiences, everyone stands a chance to win big and avail the best deals with enticing retail promotions. Attractive bargains can include discounts of up to 75 % offered at malls and retail outlets in the city. 

Also during DSS, food lovers can indulge during the special ‘Eat & Play’ promotion, offering diners instant gift vouchers at participating restaurants. 

Never-before-offered entertainment opportunities will delight teens and young adults during meetings with international celebrities, set to visit Dubai this summer. The young and young at heart can revel with a line-up of favourite character shows, workshops, fun activities, hunts and competitions featuring Angry Birds, Alvin and the Chipmunks, The Gruffalo, Barbie, and The Jungle Book, to name a few.

Participants can be on the look-out for compelling deals across the city with Dubai Shopping Malls, Duty Free and Emirates Airlines. Dubai tourists and residents will appreciate the special offers in participating hotels such as with the Jumeirah Group, Marriott Group, Fairmount hotels and Al Habtoor, to name a few, for delightful getaways and staycations.

All DSS elements can be found online and through social media channels, allowing shoppers, teens, young adults, families and foodies the opportunity to ‘Own The Summer’, and take full advantage of what Dubai has in store for them. Dubai residents and tourists of all ages are encouraged to participate and be on the lookout for the up-coming calendar of events and make their way to all participating shopping malls for more fun and more chances to win!