Empower runs summer campaign themed ‘Set to 24°C and Save’

Emirates Central Cooling Systems Corporation (Empower) has launched an emirate-wide summer campaign to reducedistrict cooling (DC) consumption and boost transparency levels in its billing methodology, as part of effective communication with its rapidly growing customer base.

The campaign, which runs from June tomid-September, gives cooling reduction tips, such as setting the room temperatureto 24°C, in addition to other recommendationsthat will help district cooling users across Dubai to minimise their energy consumption during peak times in summer.

The campaign mainly targets end-users in residentialand commercial projects covered by Empower services, focused oncomparing consumption patterns during the corresponding period in 2014, in projects like Jumeirah Beach Residence (JBR), Jumeirah Lake Towers, Business Bay area and International Media Production Zone (IMPZ).

“Our aim is to communicate to the general public the importance of saving energy and helping the environment by setting their AC thermostat to 24°C at their homes and offices,” says HE Ahmad Bin Shafar, Chief Executive Officer of Empower. “This campaign will enhance awareness about minimising energy consumption of district cooling, especially in peak hours during summer.”

According to Bin Shafar, the Empower team will drive the campaignby educating customers through various channels, including educational brochures, emails, text messages and give-aways.

Bin Shafar added: “Empower's District Cooling system is underpinned by a skilled round-the-clock service team and a comprehensive set of emergency back-up systems that ensure complete reliability. In summer, demand for cooling service increases and it is our responsibility to educate people on how to optimize their consumption.”

The company does pre-summer preparation works at its systems across Dubai, to ensure accuracy, efficiency and reliability for the peak season. “Leveraging on low-usage during winter months, Empower has developed systems to ensure a consistent service, irrespective of time of day or intensity of temperature,” concluded Bin Shafar. 

Empower makes preparations in advance to meet the increased demand for district cooling during the busy period of June to September when temperatures reachthe peak.

Empower currently operates more than 1 Million RT, providing environmentally responsible district cooling services to large-scale real estate developments,such as Jumeirah Group, Business Bay, Jumeirah Beach Residence, Dubai International Financial Centre, Palm Jumeirah, Jumeirah Lake Towers, Ibn Battuta Mall, Discovery Gardens, Dubai Healthcare City, Dubai World Trade Centre Residences and Dubai Design District, among others.